Weekly Search Roundup – 9th December 2019

Google Maps is becoming more social with a new Local Guides follow feature 

For many years, Google’s Local Guides program has provided reviews, images, and other content. However, the guides are about to become visible. Many users from various cities across the world will have the ability to follow Local Guides and see local recommendations of places and things to do in those areas.

Source: https://searchengineland.com/google-maps-becomes-more-social-with-local-guides-follow-feature-325322

SERP changes show Google continues to experiment with the Ad Label

Many of you may remember when Google experimented with the black Ad Labels. Google has resumed testing this version of the Ad Label, potentially meaning a rethink on how ads are displayed in SERPs. However, at this moment in time, the green outlined version is the current Ad Label on desktop.

Source: https://courses.mariehaynes.com/search-news-you-can-use/episode-110-light-version/#toc-0

A new update allows publishers to create a Google Action using Schema

For those of you who are unfamiliar, Google Actions are apps designed for Google Assistant, activated when the user prompts the Assistant with a specific phrase. 

Source: https://searchengineland.com/how-to-use-schema-to-create-a-google-action-325753

Google Ads is set to provide additional data on Smart Bidding Performance

Google Ads is changing to provide advertisers with more information regarding the performance of smart bidding strategies – advertisers will be able to see what works best for their ad campaigns. Some of the bidding signals may include device type, location, day of the week, time of day, and keywords.

Source: https://www.searchenginejournal.com/google-ads-to-provide-more-data-on-the-performance-of-smart-bidding/337065/

Google Search Console starts to roll out the new Speed Report

Speed Reports (which can be accessed under “Enhancements” in Google Search Console) can help find which parts of your website are experiencing speed performance issues. Using this new report can be beneficial for both monitoring your performance and tracking any fixes made to the site over time.

Source: https://searchengineland.com/google-search-console-begins-rolling-out-speed-report-324423

Snapchat introduces new video ads that run up to 3 minutes

Snapchat has announced the introduction of advertiser engagement options with a new ad unit called “extended play commercials”, which can be skipped after 6 seconds (similar to other ads already available on the platform). However, the main difference is that this new type of ad allows advertisers to tell a longer story, which Snapchat hopes will help advertisers to dominate a larger share of the video ad market.

Source: https://www.searchenginejournal.com/snapchat-lets-advertisers-run-video-ads-up-to-3-minutes-in-length/337337/

Facebook introduces dynamically tailored ads

Facebook has introduced advertising features that dynamically customise ads to be more relevant/personalised. These features will be beneficial not only to the user, but to the advertisers as creating this type of experience would otherwise become time-consuming and require additional resources. Facebook’s new advertising features include:

        • Multiple Text Optimisation
        • Dynamic Formats and Ad Creative
        • Auto-Translated Languages for Single-Media Ads

Source: https://www.searchenginejournal.com/facebook-can-now-deliver-ads-that-are-dynamically-tailored-to-each-user/336555/

New information on the latest structured data features have been released by Google

Google has recently made some enhancements to video search results as well as updating its Google Video Structured Data document. Some of the newest additions to the document include information on how to mark timestamps on YouTube, how to monitor performance in Search Console, and how to show the “LIVE” badge on search results when a video is live streaming.

Source: https://www.searchenginejournal.com/google-provides-new-information-on-latest-video-structured-data-features/336749/

Local SEO’s are still experiencing unpredictable rankings following the latest Google algorithm update

November has been a very busy month in terms of organic search, especially in local results. In the latest update, local results experienced significant changes with some of them being reversed after being rolled out. However, it appears that Google’s main focus is relevance with this update as it appears that Google is getting better at understanding a broader set of search terms for an individual business.

Source: https://searchengineland.com/seos-still-seeing-volatility-in-ranking-with-googles-latest-local-algorithm-update-325300

Jamie Beatty

Jamie Beatty

Jamie has over 3 years’ experience working in the digital marketing industry. After completing his A Levels in 2016, he headed straight into an apprenticeship focusing on marketing for an e-commerce business. After this he decided to move into an agency environment working on a variety of SEO clients.

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