Weekly Search Roundup – 7th August 2020

Google announces it’s extending lead forms for YouTube & Discovery Campaigns

Google has announced it is extending lead forms for YouTube and Discovery campaign ads after carrying out extensive testing of lead forms extensions since last year. With the lead form extensions rolling out for Display campaigns later on in the year, the additional options available for businesses will help them to act more efficiently to leads. Initially, the options of lead forms included name, email, contact number and postcode, but now Google has added additional options such as business information that includes company name and job title as well as the city and country you live in.

Source: https://searchengineland.com/google-extends-lead-forms-to-youtube-discovery-campaigns-338739

Google has now added a “Black-owned” business attribute for Google My Business listings

Google has recently added a new attribute for “Black-owned” businesses that verified Google My Business listings can now add to their profiles. Google decided to add this new attribute due to the significant rise in searches for Black-owned businesses recently, during which time the Black Lives Matter movement was at its peak of grabbing the world’s attention. Google released the following statement regarding the latest attribute for local listings – “With this attribute, our goal is to make Search and Maps more inclusive and help support Black-owned businesses when they need it most,”.

Source: https://searchengineland.com/google-adds-black-owned-business-attribute-to-local-listings-338526

Latest update for Google Ads includes changes to App campaigns

Google Ads is rolling out a number of changes to app campaigns. These are designed to simplify the creation process and generate more conversions. The update, coming later on in the year, will simplify the campaign creation process with a new tool for optimising images. When this update goes live, Google will transition from size-based to ratio-based image specifications to help make the process a lot more simple. In order to help users make this transition, Google will be releasing a new tool to help crop images as well as existing assets to ensure they support the new specifications.

Source: https://support.google.com/google-ads/answer/10012391

Google includes “last updated” hours notification to Google My Business

Google has added a new feature to Google My Business listings that now displays when business hours were last updated to users. This new change will hopefully reassure customers that information that they find online is trustworthy and that they can visit local businesses during their actual opening times avoiding wasted trips. The reason Google has decided to add “last updated” hours on GMB listings is due to the Coronavirus, as some businesses in certain countries have been in a constant cycle or closing and reopening. Also, many other platforms have already added this feature such as Yelp to better inform their customers.

Source: https://searchengineland.com/google-adds-last-updated-hours-notification-to-gmb-profiles-338788

Twitter adds labels for government accounts 

Twitter has recently added new labels for accounts that are owned either by members of the government or are state-controlled media. The social giant has also said that those accounts that are state-affiliated will not receive any form of promotion by the platform such as Twitter’s timeline, notifications or search. The reason for blocking these accounts for using advertising is due to an incident in 2019 which involved China’s state news agency portraying a false view on pro-democracy protests in Hong Kong.

Source: https://techcrunch.com/2020/08/06/twitter-state-media-labels/

Jamie Beatty

Jamie Beatty

Jamie has over 3 years’ experience working in the digital marketing industry. After completing his A Levels in 2016, he headed straight into an apprenticeship focusing on marketing for an e-commerce business. After this he decided to move into an agency environment working on a variety of SEO clients.

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