Weekly Search Roundup – 6th March 2020

Google enforces stricter guidelines for FAQ markup

Google has introduced an updated set of guidelines for FAQ schema markup, which states that you can no longer include duplicate question and answers if they appear on multiple pages of your site. The new guidelines released by Google include the following statement, “If you have FAQ content that is repetitive on your site (meaning, the same question and answer appear on multiple pages on your site), mark up only one instance of that FAQ for your entire site.”

For the unfamiliar, FAQ schema is a type of markup added to FAQ pages that include a list of questions and answers relating to a site (for example, an e-commerce site providing a product or service to consumers). This can help Google to display your questions and answers directly in Google search results – but only where the schema has been implemented to your site correctly.

Source: https://searchengineland.com/google-tightens-faq-markup-guidelines-disallows-repetition-of-questions-and-answers-330014

Google has been experimenting with public search profile cards

Google has been experimenting with public search profile cards for individuals, but it appears that testing is only being carried out in India and there’s no word as to whether Google is planning a wider launch. If this feature does receive the go-ahead and begins to roll out to a wider audience, owners or managers of a personal brand will benefit from a greater level of control over what information searchers can see.

Source: https://searchengineland.com/google-experiments-with-public-search-profile-cards-329877

Google’s new approach to nofollow links has finally arrived

From March 1st, Google has announced that instead of using link attributes as a directive, they will be treated more as a suggestion when it comes to rankings. The two new link attributes that Google introduced last year include sponsored and UGC.

rel=”sponsored”: This type of link attribute is used to identify links that are part of a sponsored campaign or some other form of paid advertisement. 

rel=”ugc”: This type of link attribute is used when the link appears in user-generated content such as comments and forums.

rel=”nofollow”: This type of link attribute is already commonly used – its purpose is to deny any ranking credit being passed to a link’s destination site.

The reason behind these new link attributes is to help Google better understand your site as well as allowing site owners and SEOs to classify links according to purpose. However, it’s important to remember that implementing these new link attributes will not affect the performance of your site as Google has stated that usage is voluntary.

Source: https://searchengineland.com/googles-new-treatment-of-nofollow-links-has-arrived-329862

The optimisation score has arrived to the Google Ads App

Google has improved the Google Ads App to include optimisation scores. Optimisation score is used as a guideline for how well a campaign is performing and usually comes with campaign performance recommendations that can increase your score. When using the app, you will see the campaigns that have the most suggestions first, helping to prioritise which campaigns to work on.

Other improvements to the Google Ads App include dark mode, which is automatically activated if you have Dark mode enabled on your mobile. Also, notifications have been improved to include real time optimisation score change updates.

Source: https://searchengineland.com/optimization-score-comes-to-google-ads-app-330090

Google Rich Results testing tools has added support for “How To” markup on Google Home Displays

Google’s Rich Results testing tools have been improved to include markup support that allows users to see how it will appear on Google smart devices such as the Google Home Hub. The how-to markup was launched last May and appears in search results, which show users step-by-step information on how to do specific tasks. The documentation that Google released shows developers the steps toward implementing this type of markup. This new feature will allow SEOs to test how-to markup and view the result on smart displays. This helps speed up the process as you can begin testing immediately without having to wait for Google to index and make a decision much later on.

Source: https://searchengineland.com/google-rich-results-testing-tool-adds-support-for-how-to-markup-for-google-home-displays-329806

The Google Lighthouse extension has gone live on Firefox

Google has announced a new Google Lighthouse extension for Firefox. For those who are unfamiliar, Google Lighthouse is a collection of tools to be used across the digital marketing industry and is also an open-source software that includes a few different integration points. The new extensions have not yet been reviewed by Firefox. However, it will be categorised as a “not a Recommended Extensions”, until it is reviewed. Therefore, using this extension means that the risk level is still unknown even though it is a legitimate extension by Google Developers. 

Source: https://searchengineland.com/new-google-lighthouse-extension-for-firefox-goes-live-329741

Jamie Beatty

Jamie Beatty

Jamie has over 3 years’ experience working in the digital marketing industry. After completing his A Levels in 2016, he headed straight into an apprenticeship focusing on marketing for an e-commerce business. After this he decided to move into an agency environment working on a variety of SEO clients.

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