Weekly Search Roundup – 5th June 2020

Bing Webmaster Tools releases a new Site Scan feature to identify SEO issues

Bing has released a new feature for Bing Webmaster Tools, called Site Scan, that allows users to crawl a website and identify any potential SEO issues. Once you run the scan, you will be provided with a report that will include details such as Scan Status, numbers of errors, number of warnings, lists of any issues that have been found, etc. The report also breaks down the issues in order of severity that includes errors, warnings, and notices. This new feature from Bing Webmaster Tools is a great new addition to the platform that is free to use for SEOs, marketers, and site owners. 

Bing released the following statement regarding the new Site Scan feature, “Site Scan is an on-demand site audit tool which crawls your site and checks for common technical SEO issues. Fixing these issues will make your website search engine and user friendly. With this tool, you can improve your website performance not only on Bing but on other search engines as well.”

Source: https://searchengineland.com/bing-webmaster-tools-new-site-scan-feature-finds-seo-issues-335600

More flexibility with working hours has been introduced to Google My Business

Google has launched a new feature for Google My Business to give businesses more flexibility when displaying their working hours during the ongoing pandemic. With many local businesses preparing to reopen their doors, this new feature will help many businesses adapt to the new normal and cope under the new health and safety rules laid out by the government. The new “more hours” feature that can be accessed through your GMB listing and adjusted if you own multiple business locations, also larger businesses such as supermarkets should take advantage of this new feature as they can set additional times for the elderly and key workers.

Source: https://searchengineland.com/google-my-business-offers-more-flexibility-with-business-hours-335549

Google adds an anxiety self-assessment quiz to SERPs

Currently, 48 million adults in the US live with anxiety-related disorders and starting today Google has rolled out a new Generalized Anxiety Disorder-7 (GAD-7) questionnaire that anyone can complete from home. However, for the meantime, this just applies to the US. If you want to find the self-assessment quiz, all you need to do is to search for “anxiety” or a related search term and you will likely see the quiz in the SERPs. This isn’t the first time Google has released a self-assessment quiz like this, as in the past we have seen similar quizzes for depression and PTSD. However, due to recent events, millions of people are being forced to stay home which can have a significant impact to people’s mental health so this new anxiety-related self-assessment is a great resource for Google to make accessible to the public.

Source: https://www.blog.google/technology/health/anxiety-self-assessment-search/

Have you been experiencing Google local ranking changes?

If you have been experiencing local ranking changes, there is no need to panic as Google has confirmed the fluctuations many people may have been experiencing is due to a bug that has since been resolved. According to WhiteSpark and BrightLocal tools, the fluctuations for local rankings occurred around late April and early May time and since then rankings seem to have stabilised. However, this error should also make businesses aware that if they see any type of change on their site they shouldn’t always automatically think there is an issue. Instead, it’s important to look at the overall picture and look at competitors and analyse your site data before taking action.

Source: https://searchengineland.com/google-local-ranking-changes-in-early-may-thank-a-bug-335452

Google launches a new featured snippet for web page content highlight feature

Google has been testing this new feature out for many years, but finally, the decision has been taken to roll it out, allowing users to interact with featured snippets and have web page content highlighted for them. If you are unclear how this new feature works, either on desktop or mobile when you search for a keyword and click on the featured snippet, Google will then take you directly to the content that appeared within the snippet. This new feature is great for searchers as it will help them find relevant content and bypass any advertisements and call to actions. However, marketers need to be aware if this is occurring on their own site and if so to make the appropriate changes. 

Source: https://searchengineland.com/google-launches-featured-snippet-to-web-page-content-highlight-feature-335511

Jamie Beatty

Jamie Beatty

Jamie has over 3 years’ experience working in the digital marketing industry. After completing his A Levels in 2016, he headed straight into an apprenticeship focusing on marketing for an e-commerce business. After this he decided to move into an agency environment working on a variety of SEO clients.

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