Weekly Search Roundup – 3rd July 2020

Google has decided to streamline “Ad” labelling for its Shopping Ads

Over recent years, Google’s history of changes to ad labelling grew to be a lot more subtle, but back in November, ad labels for Shopping Ads changed. These changes only affected mobile search, but now Google is pushing it out to desktop, which is expected to happen early July. This will see a change to the “Sponsored” label that is displayed on shopping ads, which will be replaced with a black “Ad” label, then it will be rolled out to the shopping tab followed by image search results.

Source: https://searchengineland.com/google-is-streamlining-ad-labeling-for-shopping-ads-336953

Bing now supports rel=sponsored and rel=ugc attributes 

Bing recently updated its Bing Webmaster Guidelines to support rel=”sponsored” and rel=”ugc” attributes (introduced by Google back in September), as an extension to the existing support for the rel=”nofollow” link attribute.

rel=”sponsored”: The sponsored attribute shows that links are part of a sponsorship or advertising campaign.

rel=”ugc”: The ugc attribute highlights user generated content on a site, such as comments or forum posts.

Source: https://searchengineland.com/bing-supports-relsponsored-relugc-336921

GoogleBot has been adding products to shopping carts

Recently Google has been crawling ecommerce sites across the web, with many businesses reporting an individual by the name of John Smith who is consistently abandoning carts. However, that individual is actually a Google Bot and the purpose of it is to check that pricing on product pages matches the price when a potential customer adds the item to the cart. This GoogleBot is also causing some problems for businesses with ecommerce sites as it can interfere with data showing a higher abandoned cart rate. 

But if you want to continue to show your products through Google Shopping, unfortunately there isn’t a way to stop Google from carrying out this crawl. Google has said that it is looking for ways to conduct these checks in a way to avoid any confusion for ecommerce sites.

Source: https://searchengineland.com/wsj-googlebot-can-add-products-to-shopping-carts-337098

Google has begun testing ads on local business profiles again

Google has started to test out ads again for local business profiles, which will be appearing on both mobile and desktop. The program that Google has set out will not allow businesses to opt-out or even have the ability to choose which advertisers appear on their business profiles. Google has tested ads on local services in the past but this time Google wants to make ads more connected to the businesses that they appear on. Google released the following statement regarding the recent tests – “This is currently a small pilot program. We are always working on new ways to improve the experience both for users and merchants.” The “whitelist” program that is being carried out by Google will not apply to all local business profiles but a small whitelisted group including Groupon, Seamless, and Caviar.

Source: https://searchengineland.com/with-new-pilot-program-google-again-testing-ads-on-local-business-profiles-337125

Facebook shuts down Lasso, its TikTok rival

Facebook has come to the decision to shut down Lasso (TikTok’s rival) on July 10th, which only launched a year and a half ago. Lasso worked in a very similar way to TikTok, where users may shoot up to 15 second videos and overlay them to a variety of funny sounds and songs. Lasso was only available in a limited number of countries including the US, Mexico, Argentina, Colombia and Peru, so it’s unclear why Facebook didn’t expand to more markets to try to boost the success of the app. However, due to the overwhelming popularity of TikTok, this would have been extremely difficult for Facebook to compete with. 

Facebook released the following statement regarding Lasso – “We place multiple bets across our family of apps to test and learn how people want to express themselves. One of these tests was Lasso,  our stand-alone short-form video app, which we have decided to shut down. We thank everyone who shared their creativity and feedback with us, which we’ll look to incorporate in our other video experiences,”.

Source: https://techcrunch.com/2020/07/01/lasso-facebook-tiktok-shut-down/

Jamie Beatty

Jamie Beatty

Jamie has over 3 years’ experience working in the digital marketing industry. After completing his A Levels in 2016, he headed straight into an apprenticeship focusing on marketing for an e-commerce business. After this he decided to move into an agency environment working on a variety of SEO clients.

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