Weekly Search Roundup – 31st July 2020

Google Ads editor now supports recommendations and local campaigns

In the latest update for Google Ads editor, support for recommendations and local campaigns has recently been added. For local campaigns, Google Ads editor now allows users to do a range of tasks, such as easily searching and replacing text, moving items, and reversing changes made to campaigns in bulk. Also, the latest support means that users can now review any recommendations and apply them across different Ad accounts in relation to whether they are deemed beneficial.

Source: https://support.google.com/google-ads/answer/9992642

Tik Tok introduces the creator fund worth $200 million

TikTok has now taken the first steps toward paying users for content with the launch of a $200 million creator fund. The fund has been set up to encourage those who wish to use their voices and creativity to inspire others. It will be distributed across the US over the upcoming year, during which time it is expected to grow to be worth around $200 million. The rest of the creator’s fund will support a range of sectors, with $50 million going to a Creative Learning Fund (created to support emerging teachers), which has already benefited thousands of people who have been affected by COVID-19. Another sector set to receive additional funding is TikTok LIVE streams, which will support many creators across the platform, boosting their earnings through the content they provide. Lastly, the TikTok Creator Marketplace will benefit both brands and creators, allowing businesses to conduct paid campaigns and collaborations through the platform. This will build brand awareness and increase each creator’s overall earnings.

Source: https://newsroom.tiktok.com/en-us/introducing-the-200-million-tiktok-creator-fund

Facebook Live and Messenger are merging together to bring a new way for users to broadcast 

Facebook Live and Messenger Rooms have come together to make it possible for 50 people to be in a group chat when broadcasting live. With the COVID-19 pandemic having such an impact on most indoor public spaces, the majority of people are turning to Facebook Live as a virtual venue. In fact, since June 2020, live broadcasts have doubled compared to the year before due to lockdowns being enforced worldwide. This new feature will be rolling out to an initial set of countries, to be later expanded to all countries where Messenger Rooms is available for Facebook users. Facebook has also said that over the next couple of months, additional enhancements will be added to the feature, giving users more creative ways to broadcast.

Source: https://about.fb.com/news/2020/07/go-live-on-facebook-from-messenger-rooms/

Bing Webmaster introduces a new robots.txt tester tool

Bing has recently introduced a new robots.txt tester tool, giving insight into whether BingBot can access a given page, how a robots.txt file differs from HTTP to HTTPS, and the ways in which accessible content is analysed. The new tool can be accessed in Webmaster tools – simply enter a URL and initiate a test. Many site owners and webmasters stand to benefit from the insights, such as highlighted indexing issues that might prevent web page crawls.

Source: https://searchengineland.com/bing-webmaster-tools-gets-a-new-robots-txt-tester-338352

Google has begun testing out enlarged text on its ad headlines

Google has started running a new test for enlarged headline font sizes, displaying the text significantly larger on the first line with a 2nd headline below. Even though Google is always running tests for all different types of features, it’s sometimes hard to predict whether Google will keep some of these tests for the long term. However, there is some speculation the new enlarged ad headlines may apply to top ad spaces only, as Google has been known to increase competition for top ad space by giving special treatment to the top ads. 

Source: https://searchengineland.com/google-blows-up-ad-headline-font-in-new-test-338451

Jamie Beatty

Jamie Beatty

Jamie has over 3 years’ experience working in the digital marketing industry. After completing his A Levels in 2016, he headed straight into an apprenticeship focusing on marketing for an e-commerce business. After this he decided to move into an agency environment working on a variety of SEO clients.

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