Weekly Search Roundup – 31st January 2020

Google Search Console has launched a new removals tool

Google has launched a new removals tool within Google Search Console. The new tool can be accessed under the “Index” menu or by visiting https://search.google.com/search-console/removals and selecting the domain on which you wish to work. The tool allows users to block/unblock URLs from showing in Google search results, preventing potentially outdated content from being filtered and displayed by SafeSearch.

There are three sections to the new removals tool:

  • Temporarily remove URLs
  • Filter outdated content
  • SafeSearch filtering

The “Temporarily remove URLs” section allows users to hide URLs temporarily from Google search results for up to 6 months. However, this does not mean the URL has been completely removed from Google’s index (this must be achieved through alternative methods such as 404’s and robots.txt).

The Outdated Content section allows users to view content that has not been indexed as a result of having been flagged via the publicly accessible Remove Outdated Content tool. This new tool allows users to see any requests made throughout the past 6 months.

The SafeSearch filtering section allows webmasters to view any content that has been removed from SafeSearch results as a result of having been flagged as ‘adult content’. Previously, SEOs encountered difficulty in determining whether the content was removed for this reason. 

The new tools are hugely beneficial to site owners and SEOs as they provide insight into deindexed content and content that has been filtered from SafeSearch, as well as highlighting any removal requests.

Source: https://searchengineland.com/google-search-console-launches-new-removals-tool-328328

The latest Google SERP changes include local knowledge panel alterations and a “more” link, which is displayed for hidden reviews

Some SEOs have noticed a profile icon (previously tested by Google) in local knowledge panels. This seemingly permanent feature is rolling out for many local businesses. Another change to Google SERPs is the new “more” link, now being displayed for reviews on local business listings – responses to customer reviews will now be featured more prominently.

Source: https://courses.mariehaynes.com/search-news-you-can-use/episode-117-light-version/?wlfrom=%2Fsearch-news-you-can-use%2Fepisode-116%2F#toc-19https://courses.mariehaynes.com/search-news-you-can-use/episode-116-light-version/?wlfrom=%2Fsearch-news-you-can-use%2Fepisode-116%2F#toc-19

Google has stopped deduplicating featured snippets in the right-hand sidebar

Google will no longer duplicate results from the main listing in the right-hand sidebar. This means that URLs will only appear once in search results SEO’s should monitor traffic for any changes.

Source: https://searchengineland.com/google-has-stopped-deduplicating-right-sidebar-featured-snippets-328393

Google Dataset has moved out of Beta and new features have been introduced

Google Dataset Search is a service that allows searchers to find specific datasets across the internet by searching keywords. The beta version was launched in 2018 and has since indexed over 25 million different types of datasets. The service is now due to transition to a live platform.

Features include:

  • Filter results based on different types of datasets, such as text, images, tables, and more.
  • Google mobile-friendly support has been made available.
  • Datasets containing geographic data will display a map.
  • Filter results based on whether the dataset is free from the provider.
  • The quality of dataset descriptions has been significantly improved.

Now Dataset Search is out of beta, SEOs can expect an increase in searches, which will benefit websites that are heavily data-driven and using datasets schema. This means that Google Dataset Search could result in an increase in traffic.

Source: https://searchengineland.com/google-datasets-search-is-out-of-beta-and-adds-new-features-328181

“Interpreter Mode” has been introduced to Google Assistant for language translation

After testing the feature in hotels across cities such as Las Vegas and New York, Google has finally introduced “Interpreter Mode”, a real-time language translation feature compatible with Google smart devices. “Interpreter mode” is voice-activated (e.g. “Hey Google, can you help me translate German”). The feature is smartphone compatible, although iPhone users must install or update the Google Assistant app. The extent to which users engage with the Assistant remains unknown.

Source: https://searchengineland.com/google-brings-interpreter-mode-language-translation-to-the-assistant-on-smartphones-326380

The new Performance Planner on Google Ads helps predict performance across accounts

Google has announced that data-vocabulary.org is to be dropped. The decision follows the increasing popularity of schema.org, which is why Google has decided to focus primarily on this form of markup for rich results. If you still have data-vocabulary.org structured data present on your site after April 6th, an error warning will be triggered via Search Console. In the meantime, any sites that are using data-vocabulary.org structured data will only receive a notification warning site owners of the upcoming changes.

Source: https://searchengineland.com/google-ads-performance-planner-can-help-predict-performance-across-accounts-328145

Jamie Beatty

Jamie Beatty

Jamie has over 3 years’ experience working in the digital marketing industry. After completing his A Levels in 2016, he headed straight into an apprenticeship focusing on marketing for an e-commerce business. After this he decided to move into an agency environment working on a variety of SEO clients.

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