Weekly Search Roundup – 29th May 2020

AMP will not be required for Google’s Top Stories

Google has recently announced it will be rolling out a new Page Experience update, which will mean AMP is no longer required on the mobile version of Top Stories. This new Page Experience update isn’t expected till 202. However, when it does arrive, it will be important to measure how well your site is doing based on the Page Experience scores. 

Recently, Google has allowed some news providers that are publishing COVID-19 related content to bypass the requirement of AMP only pages to show up on Top Stories in search. Even though back in 2016, Google announced that only AMP pages would be eligible to show up in Top Stories, but due to the exceptional circumstances Google has allowed some changes. This new Page Experience update will allow more publishers to show up in Top Stories on mobile search, but this will mean an increase in competition for the top spots for traffic and the keywords you’re targeting. Those publishers that prefer not to deal with AMP pages will be able to refocus their attention on the normal mobile pages of their site to begin to start ranking on Top Stories. 

Source: https://searchengineland.com/amp-wont-be-required-for-googles-top-stories-section-335276

YouTube has introduced Video Chapters to make it easier to navigate videos

YouTube has introduced Video Chapters, a new feature that allows YouTubers and creators to add timestamps to their videos, making it easier for users to navigate around videos. This feature was first spotted back in April when YouTube was carrying out testing, which received a lot of positive feedback but has since been tweaked slightly before releasing the feature permanently. This feature automatically adds timestamps and titles whenever a creator adds chapter information within the video description, and requires videos to have at least three timestamps that are 10 seconds or more in length to be eligible. Video Chapters hope to make YouTube a better platform to publish long-form content as well as increasing both user engagement and user experience. This new addition to YouTube is now live across all platforms including iOS, Android, and desktop.

Source: https://techcrunch.com/2020/05/28/youtube-introduces-video-chapters-to-make-it-easier-to-navigate-through-longer-videos/

Google Discovery Ads are now available globally with a new image carousel format

Google Discovery Ads were first introduced last year and can reach a huge audience using feeds across different assets owned by Google (such as Gmail Promotions, Social tabs, and YouTube). Also, Google is now offering asset-level and audience-level reports to help you learn more about your customers and what appeals to them to most. If you’re looking at running social media or video campaigns then using Google Discovery’s new image carousel ad format will allow you to repurpose your content and Google will automatically combine your best assets and render them across each Google property. 

Source: https://tldrmarketing.com/

Google Assistant has now released a “Confirm with voice match” setting for payments

Google has recently announced a new setting for payments that are made through Google Assistant called “Confirm with voice match”. This new setting – which has been added to the “Payments and Security settings” – is an opt-in feature that will soon allow users to make purchases and verify each transaction through the power of voice. While the industry is still unsure whether this new security setting will alter users’ behaviour within e-commerce. This new change just shows how important voice is becoming for SEOs, so it would be unwise to ignore this rising trend.

Source: https://courses.mariehaynes.com/search-news-you-can-use/episode-134-light-version/?wlfrom=%2Fsearch-news-you-can-use%2Fepisode-134%2F#toc-15

A new HowTo has appeared on the SERPs

Google appears to be testing a HowTo rich results in search – the rich results snippets seem to only appear for mobile devices with 3 rich results on a page. The How-To schema that needs to be implemented doesn’t necessarily mean that they will qualify for the rich results as Google is still testing this in the SERPs.

Source: https://courses.mariehaynes.com/search-news-you-can-use/episode-134-light-version/?wlfrom=%2Fsearch-news-you-can-use%2Fepisode-134%2F#toc-5

Jamie Beatty

Jamie Beatty

Jamie has over 3 years’ experience working in the digital marketing industry. After completing his A Levels in 2016, he headed straight into an apprenticeship focusing on marketing for an e-commerce business. After this he decided to move into an agency environment working on a variety of SEO clients.

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