Weekly Search Roundup – 28th February 2020

Google mobile-first indexing is to be rolled out to all sites this year

Google has detected and contacted sites with issues relating to mobile-first indexing via Search Console, as Google expects to apply this type of indexing across all sites within the next 12 months. Mobile-first indexing was introduced in November 2016 – by the end of December, half the sites in Google’s search results were mobile-first (mobile-first indexing is where Google indexes and ranks a site based predominantly on the crawl analysis of the mobile version of a page’s content). 

If you haven’t moved over to mobile-first indexing, Google will notify you about the change and provide advice on readiness. Site owners should take these notices seriously because where Google is unable to access a site, factors such as ranking, traffic, and conversion rates can be affected. 

Source: https://searchengineland.com/google-mobile-first-indexing-to-be-applied-to-all-sites-within-a-year-329733

Google Search View in 3D for e-commerce websites is now live

Google first announced 3D images with AR last year but this concept is becoming more and more popular with e-commerce sites. The idea is to click on “view in 3D” and Google will show you the image using augmented reality. Augmented reality is now supported by various apps and allows customers to see how products will look from the comfort of their own homes. With 3D images appearing more in search results, users will be able to discover new content (which may help drive more conversions as long as the right structured data is being used). With big brands implementing this feature on their sites, a new marketing opportunity has opened for businesses.

Source: https://searchengineland.com/google-search-view-in-3d-now-live-for-e-commerce-sites-329713

Dimensions overlay to be replaced on image thumbnails on Google Images

Google will soon remove the dimensions overlay that is displayed on image thumbnails with new overlay labels including product, video, licensable, and recipe. The reason behind this change is that Google wants to encourage users to discover visual ideas and take more inspiration from image thumbnails. Hopefully, this will boost engagement, thereby increasing clicks and site traffic.

Source: https://searchengineland.com/google-images-to-replace-dimensions-overlay-on-image-thumbnails-329657

Search Console has introduced new improvements to data exports

Google has announced that you can now export all the information displayed in Search Console for a majority of reports. You can export the data for both Google Sheets and Excel as well as a CSV file – the amount of data is still limited to only 100 rows but the amount of information available has significantly improved. These new improvements will make it easier for SEOs to analyse the data by using third-party tools. Additional improvements include joining different datasets and performing a more in-depth analysis of the data.

Source: https://www.seroundtable.com/google-search-console-data-exports-improved-29063.html

“Made In USA” ad extensions have been spotted on Bing

Bing has been spotted performing tests on a new “Made In USA” ad extension, which includes a flag icon. This is one of the latest tests discovered by Microsoft – however, the extent of the test is unknown. Microsoft offers multiple automated ad extensions that can appear within text ads on Bing. The aim is to increase click-through rates as well as provide users with more information regarding the site. These ad extensions can sometimes be automatically displayed without the advertisers choosing to opt-in. The data is usually pulled from various sources, such as landing pages, domains, ad copy, etc., but this is currently still in a testing phase and may not be present long-term.

Source: https://searchengineland.com/made-in-usa-ad-extensions-spotted-on-bing-329670

Ahrefs have updated the way keyword volume is calculated

Ahrefs has released a new update to the way keyword volume is calculated, changing from a 30-month average to a 12-month average. One of the effects of this change is a potential drop in site traffic (due to a dip in keyword popularity). However, if you are in an “evergreen” industry, you shouldn’t see much of a change because the volume of keywords that you rank for is unlikely to have seen any significant change over the previous 30 months.

Source: https://courses.mariehaynes.com/search-news-you-can-use/episode-121-light-version/?wlfrom=%2Fsearch-news-you-can-use%2Fepisode-121%2F#toc-15

Jamie Beatty

Jamie Beatty

Jamie has over 3 years’ experience working in the digital marketing industry. After completing his A Levels in 2016, he headed straight into an apprenticeship focusing on marketing for an e-commerce business. After this he decided to move into an agency environment working on a variety of SEO clients.

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