Weekly Search Roundup – 28th August 2020

Twitter adds new information to direct messages for users that you don’t follow

Twitter has recently announced it has added a few additions to direct messages from users that you don’t follow. This will help streamline the process of responding to messages from users that you may not already follow. However, these latest additions will make it a lot easier for people to see who the user is that they have received a message from as well as seeing if and how you are connected. Twitter said, “Now when you receive a DM request, we’re giving you more context upfront about who sent it, like how you’re connected to the person on Twitter. And once you tap into the request, you’ll see their profile info along with their message.”


Microsoft Advertising Editor has been updated with new capabilities

Microsoft Advertising Editor announced that it has added some new capabilities for users to take advantage of, including making bulk campaign management simpler, and providing new efficient ways to optimise the performance of your campaigns. New recommendations have also been added to help you further optimise your campaigns that include, fixing campaigns that are limited by budget, setting estimated mainline bids, adding new keywords and fixing ad groups that don’t have ads or keywords. 

Source: https://about.ads.microsoft.com/en-gb/blog/post/august-2020/editor-updates-recommendations-and-campaign-level-associations 

Google launches a new AdSense Reports page 

Google’s latest new AdSense reporting page will offer some new changes for users, but the new page won’t be accessible straight away as Google has decided to roll it out in phases, meaning that all publishers won’t have full access for up to 2 weeks. Google has also limited the reporting data for only the last 3 years for Adsense products, as well as removing all AdMob and YouTube reporting data. The reason Google has decided to do this is to help make reports more accurate and reliable for users, however, historic data can still be accessed from the old reports page up to the end of 2020. This new reporting page will make routine tasks a lot simpler such as identifying trends, learning how the account is performing and comparing important metrics. 

Source: https://searchengineland.com/googles-new-adsense-reports-page-makes-it-easier-to-toggle-and-visualize-data-339789

Google Search now supports home activities structured data

Google has added support for home activities structured data, updating the search developer documentation to include the latest changes. For those who are unaware, home activities structured data is essentially activities that you can do from your own home, for example watching videos and online events. Some of the content types that Google now supports include upcoming video live streams, already recorded video, adding markup to videos and events and online events. By implementing structured data it will help boost your visibility as it gives searchers more information on the video or class that you are offering people.

Source: https://searchengineland.com/home-activities-structured-data-now-supported-by-google-search-339885

Google carries out a test for reporting a security issue in Search Console

Google is currently carrying out a new feature in Search Console that will allow users to request Google to review your site if you believe a security issue that has been identified is incorrect. This feature that is being tested may not work for everyone as Google has said, “This reporting tool is currently only available to those coming from English-language help pages,”. Google hopes to help assist sites who might be more exposed than smaller sites to fix any security issues quicker before having any negative impact on their traffic.

Source: https://searchengineland.com/google-tests-reporting-security-issue-false-positives-in-search-console-339843

Jamie Beatty

Jamie Beatty

Jamie has over 3 years’ experience working in the digital marketing industry. After completing his A Levels in 2016, he headed straight into an apprenticeship focusing on marketing for an e-commerce business. After this he decided to move into an agency environment working on a variety of SEO clients.

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