Weekly Search Roundup – 26th June 2020

Microsoft launches a new Search and Social campaign management platform for free

Microsoft has launched a new platform called Digital Marketing Center, specifically designed for small and medium sized businesses to manage campaigns for both organic and paid all from one place. The new platform is based on an AI approach that powers ad keyword, audience targeting and bidding which is similar to Google Smart Campaigns. The Digital Marketing Center also offers management for organic social, which allows businesses to create, schedule, and publish posts to popular social platforms such as Facebook, Instagram, and Twitter. There are many all-in-one marketing centers available for SMBs that offer a lot more CRM features than Microsoft’s Digital Marketing Center. However, the key difference is that this new platform is free to use that will be beneficial for businesses who may be limited in terms of resources. 

Source: https://searchengineland.com/microsoft-digital-marketing-center-launches-free-search-social-campaign-management-platform-smbs-335479

Google Messaging updates its capabilities in Maps and Search at enterprise level

Google Messaging has announced it has upgraded some of the capabilities in Maps and Search with some of the newest features including, Smart Replies, Visual product carousels and unique welcome messages. It’s important that businesses, big or small, take advantage of channels such as Google Messaging to make sure that they can contact customers easily which could see an increase in sales. 

Source: https://searchengineland.com/google-upgrades-enterprise-messaging-capabilities-in-maps-and-search-336595

Google has announced it has fixed with issue with indexing Disqus comments

Google recently announced it has fixed the indexing problem regarding comments from the Disqus platform. For those who are unfamiliar with Disqus, it’s essentially a commenting platform that often appears on blogs and is probably one of the most popular platforms to use for managing and maintaining comments. Though it’s unclear to how long Google had been experiencing these issues, we do know that many blogs had to implement their own methods of indexing comments from the platform’s launch – however, overtime, Google indexed most comments made through Disqus as default. If your website uses the Disqus commenting platform, it would be wise to keep an eye out for your search rankings and what content is being indexed from your site.

Source: https://searchengineland.com/google-confirms-fixing-issue-with-indexing-disqus-comments-336454

Google launches a new app called Keen to rival Pinterest

Google has recently announced a new curation app called Keen that is available to download either through a browser or on an Android device. The app allows users to save a variety of content including articles, YouTube videos, shopping links, etc., and the more that users use the app the better the recommendations become as it can learn more about you. When using Keen, you will be able to follow other users and their “Keens”, similar to Pinterest where users can follow other users’ Pinterest boards as well as making accounts public or private. Even though this app has potential for growth, Google will have to invest a lot of its resources to ensure its survival and success otherwise it could soon become another failed project from Google.

Source: https://www.independent.co.uk/life-style/gadgets-and-tech/news/keen-google-pinterest-website-browser-launch-a9575156.html

Bing combines visual search with product ads

Bing has announced that it has added visual search to product ads for sponsored Shopping results. However, this only applies for clothing and shoe ads at the moment – but Bing said it plans to expand this visual search feature for home decor. Also, if you currently use Microsoft Shopping Campaigns, this could potentially boost product visibility. The new feature works when users click on the visual search icon on the Shopping bar that allows users to look for similar items. On certain products, Bing will add a “Goes Well With” section that suggests products.

Source: https://searchengineland.com/bing-brings-visual-search-to-product-ads-336653

Jamie Beatty

Jamie Beatty

Jamie has over 3 years’ experience working in the digital marketing industry. After completing his A Levels in 2016, he headed straight into an apprenticeship focusing on marketing for an e-commerce business. After this he decided to move into an agency environment working on a variety of SEO clients.

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