Weekly Search Roundup – 24th January 2020

Webpages in the featured snippet position will no longer appear in organic search results

Google has confirmed that webpages in the featured snippet position will not be repeated in organic listings. The change has been rolled out worldwide. Previously, the sight of a webpage appearing in the featured snippet position and in organic listings was common. Going forward, this will no longer be the case – appearing in the featured snippet position now counts as one of the first 10 listings. The question of “What will happen if you lose the featured snippet position?” has been thrown around in the SEO community. Many believe that the listing would automatically return to an organic result on page 1. However, this has not been confirmed. In removing duplicate results, Google hopes to declutter SERPs and provide users with easier access to relevant information.

Source: https://www.searchenginejournal.com/google-web-pages-in-featured-snippets-not-repeated-in-organic-listings/344748/

Google rolls out plans to replace the Trusted Verifier Program with the Business Provider Plan

“My Business Provider” now replaces “Trusted Verifier” on Google My Business. Google wants to aid businesses and other organisations in the client verification process. Google announced, “My Business Provider is a program where groups or organizations handling large amounts of business data can partner with Google to help businesses claim their online presence on Google Maps and Search through Google My Business”. Eligibility criteria is strict – companies must work with other local companies and must have a physical store-front (i.e. not online only).

Source: https://www.seroundtable.com/google-my-business-provider-28837.html

Testing on custom dimensions has begun to enable reporting based on your business structure in Google Ads

Google hopes that using custom dimensions in Google Ads will allow users to create annotations for campaigns, which companies can be used in reports that align with their business goals. Custom dimensions can be applied to all campaigns in Google Ads and stay consistent over a long period. If you’re currently using labels or if you have VLOOKUP templates (or any other methods in place to help achieve the type of reporting you require), custom dimensions could be beneficial.

Source: https://searchengineland.com/google-ads-custom-dimensions-for-reporting-beta-327413-327413

Bid simulator for Target ROAS and budget simulator for Maximize clicks and conversions have been enabled in Google Ads

Google has expanded the functionality of Google Ads with the introduction of bid simulators for Target ROAS campaigns and a budget simulator for Maximize clicks and Maximize conversions. This is important as simulators can be useful in predicting whether the performance from making adjustments to bids or budgets will make a significant impact on a campaign. However, you must keep in mind that simulators base predictions on historical data, so what could happen in reality is unknown.

Source: https://searchengineland.com/google-ads-enables-bid-simulator-for-target-roas-budget-simulator-for-maximize-clicks-conversions-327560

Google has announced that Data-Vocabulary will be dropped on April 6th

Google has announced that data-vocabulary.org is to be dropped. The decision follows the increasing popularity of schema.org, which is why Google has decided to focus primarily on this form of markup for rich results. If you still have data-vocabulary.org structured data present on your site after April 6th, an error warning will be triggered via Search Console. In the meantime, any sites that are using data-vocabulary.org structured data will only receive a notification warning site owners of the upcoming changes.

Source: https://www.seroundtable.com/google-sunset-data-vocabulary-28868.html

Reports of a structured data report issue in Google Search Console

Google has received reports of issues regarding the structured data report in Search Console. Google has detected a bug in the reporting system, hence why some users are receiving inaccurate and inconsistent data. The issue is currently being worked on. However, whether the affected data will change or remain in Search Console has not been confirmed..

Google released the following statement about the structured data issue:

“Some users may see a spike in unparsable structured data errors. This was due to an internal misconfiguration that will be fixed soon, and can be ignored.”

Source: https://searchengineland.com/google-search-console-unparsable-structured-data-report-data-issue-327667

Jamie Beatty

Jamie Beatty

Jamie has 2 years’ experience working within the digital marketing industry. After completing his A Levels in 2016, he headed straight into an apprenticeship focusing on marketing for an e-commerce business. Soon after completion, Jamie decided to move into an agency environment where he worked as a Junior Marketing Executive working on a variety of SEO clients.

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