Weekly Search Roundup – 22nd May 2020

Google is phasing out Gallery Ads in favour of using Image Extensions

Google has announced that it will be slowly phasing out Gallery Ads around August time this year to prioritise Image Extensions. Although Image Extensions are still in beta, Google first started to test them out on mobile-only, slowly transitioning on to desktop. This form of advertising is not a new approach, as ‘images in ads’ has been tested by Google for quite some time now (with tests being carried out in 2013 and again in 2016). The difference between the two is that Gallery Ads required a lot of time to set up as it was a new ad format, but Image Extensions require a much lower barrier to use. Google is also testing out a dynamic version of Image Extensions, giving advertisers the choice to manually upload images or to opt-in for Google to alter the images automatically. 

Source: https://searchengineland.com/google-to-sunset-gallery-ads-beta-focus-on-image-extensions-334781

An increasing number of missing GMB reviews appearing as the platform speeds up its services

A couple of months ago Google announced that, due to the limited support staff available, many features would either have to be put on hold or continue to perform but at a slower rate. One of these features was Google reviews, which Google recently changed its GMB support site notice to include “Review replies are now available. New user reviews, new user photos, new short names, and Q&A will gradually return by country and business category.” Now that many of these features are starting to work at full capacity again, it’s recommended that many businesses resume review management as part of their strategies. This is more important than ever with more local businesses beginning to reopen and adapt to this new way of life, many customers will want to know if businesses are taking the proper precautions to make their visit safe. However many SEO’s have noticed a significant amount of their reviews still haven’t been published despite Google claiming to be making good progress in the backlog of reviews. 

Source: https://searchengineland.com/more-missing-google-my-business-reviews-appearing-as-publication-speed-picks-up-334776

Google Search Console API to stop support for HTTP & JSON requests

Google has previously informed SEOs that it will be ending all support for HTTP and JSON-RPC requests for its Google Search Console API. However, Google has recently announced that this will be happening very soon. Many marketers using Google Search Console APIs rely on this function to carry out tracking issues and reporting etc, so it’s important that you update your API implementation so that any tools you are currently using don’t break.

Source: https://searchengineland.com/google-search-console-api-to-stop-supporting-http-and-json-rpc-requests-334766

The latest Google core update has now finished being rolled out

The latest Google core update that was announced almost two weeks ago has finally now finished being rolled out and looking at its impact, it seems that this was a big update. Unfortunately, when Google rolls out these core algorithm updates throughout the year they never usually publish set actions to take if your site becomes affected. However, Google does provide a list of questions to consider that can help you form a strategy to get your site back on track. If your website is a casualty of this recent core update, we highly recommend looking at your website from a wider perspective rather than trying to pinpoint a specific cause.

Source: https://searchengineland.com/google-may-2020-core-update-is-done-rolling-out-334826

YouTube relaunches a new premium advertising platform called YouTube Select

YouTube has announced it has relaunched the premium advertising platform now called YouTube, formerly known as Google Preferred. Advertisers using this new advertising program will notice that YouTube has created categories called lineups, which are essentially topics that you can target (such as beauty, fashion, entertainment, sports etc.). YouTube Select will allow advertisers, mainly in the US, to target audiences through YouTube’s lineup that includes YouTube Originals, live sports, movies and news. In terms of the Ad buying options available, these will vary by region as advertisers will be able to buy into YouTube Select via Google Ads, Display, etc. YouTube has decided to make this move due to the significant increase in Connected TV due to COVID-19 and released YouTube Select will allow the platform to monetize on this change in user behaviour. 

Source: https://marketingland.com/youtube-select-youtubes-new-premium-advertising-program-adds-connected-tv-targeting-279491

Jamie Beatty

Jamie Beatty

Jamie has over 3 years’ experience working in the digital marketing industry. After completing his A Levels in 2016, he headed straight into an apprenticeship focusing on marketing for an e-commerce business. After this he decided to move into an agency environment working on a variety of SEO clients.

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