Weekly Search Roundup – 21st August 2020

Google has now made it easier to control Shopping Ads by country

Google has added a new attribute that allows users to control which products are shown in which countries. The shopping_ads_excluded_country attribute will override the country targeting that is set at a feed level, meaning that you can keep products from showing in certain countries that you are currently targeting. 

Source: https://searchengineland.com/google-makes-it-easier-to-control-shopping-ads-by-country-339051

Facebook launches “paid online events” to help small businesses for free

Over this past year, Facebook has been devising new ways to help businesses survive amidst the pandemic, including cash grants and ad credits. However, now Facebook has launched “paid online events”, a new product that allows businesses, creators, educators, and media publishers to create paid events and monetise them. 

This new product will initially be available in 20 countries, including the US, Canada, Mexico, and parts of Europe and Asia. Whilst Facebook was testing the product on SMBs, feedback was positive, with many creators even using the tool to host expert talks, cooking classes, fitness classes, and more. The “paid online events” product will be free to use for at least the next year to come, helping SMBs to generate much-needed revenue.

Source: https://marketingland.com/facebook-launches-free-paid-online-events-for-smbs-and-others-281042

Bing opens up free product listings

Earlier this year, Google Shopping opened up free product listings to its customers. Bing is now doing the same, which will help the search engine compete with much larger companies such as Google and Amazon. While Bing has announced that organic listings are now available, advertisers will be allowed to promote products for free. However, this is only currently available in the US, with plans to roll out in the UK, Canada, Australia, and more. If you are running Microsoft Shopping Campaigns, you will have already been approved for the free product listings and automatically opted in for them. While reporting isn’t currently available, monitoring metrics such as clicks and impressions is said to be released this Autumn. However, this new scheme will help advertisers to display products in front of more potential customers and expand customer bases.

Source: https://searchengineland.com/bing-shopping-opens-up-to-free-product-listings-339456

Google adds new features for product, job, and recipe activity cards

Google’s new features for activity cards will help customers go further than just repeating site visits. Instead, it may help move users on to other pages to compare products, view jobs, and view related recipes to previously viewed pages. The shopping activity card’s latest feature shows previously viewed products as well as products that were featured in articles seen by the user. For the recipe activity card, new related recipes will be shown to the user, encouraging them to try alternative options. Lastly for the jobs activity card, new job listings will be shown to users that are similar to previous job searches.

Source: https://searchengineland.com/googles-new-features-for-product-job-and-recipe-activity-cards-usher-users-along-their-journey-339443

Instagram adds suggested posts to users’ main feeds

Instagram has recently started showing suggest posts on users’ main feeds even if you do not currently follow their account. This is a new way to try to improve engagement with new accounts that are relevant to existing follows and accounts that the user interacts with on a daily basis. The suggested posts will only usually be shown if you have viewed a majority of the recent posts from the accounts that you follow. However, if you are not interested in what Instagram is showing, you can quickly inform the platform with the tap of a button. 

Source: https://help.instagram.com/381638392275939

Jamie Beatty

Jamie Beatty

Jamie has over 3 years’ experience working in the digital marketing industry. After completing his A Levels in 2016, he headed straight into an apprenticeship focusing on marketing for an e-commerce business. After this he decided to move into an agency environment working on a variety of SEO clients.

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