Weekly Search Roundup – 20th December 2019

Google Local Business Profiles are now showing carousels of reviews 

Google has been busy recently, with many users spotting a new carousel format on business profiles (appearing more prominently on local business profiles). This new format is great for better-promoting businesses as users can see more reviews without having to click “see all reviews”, which allows users to get a better understanding of the quality of product or service the business is offering. This new feature from Google has shown to have a better impact on local businesses with more positive reviews.

Source: https://searchengineland.com/google-now-shows-carousels-of-reviews-on-local-business-profiles-326265

Messages can now be viewed in Google Search Console without leaving reports

This new updated interface allows users to view messages from clicking on the bell icon no matter where you are in Search Console, without leaving reports. This not only provides better access to information but is also less time consuming if you can remain in reports. Also, with this update, the messages displayed are now categorised into different types such as Performance, Coverage, Enhancements, etc.

Source: https://searchengineland.com/google-search-console-messages-can-now-be-viewed-without-leaving-reports-326000

Google’s package tracking on search results pages are coming to more carriers

Google has recently announced that shipping companies around the world can now register to be a part of Google’s new package tracking project. This will allow users to view details such as package location in real-time, displayed on the search results page. While this feature has been around for some time, Google is allowing more shipping companies to join the project, which could benefit the way they provide tracking to customers.

Source: https://searchengineland.com/package-tracking-on-googles-search-results-page-is-coming-to-more-carriers-326036

The optimisation score has been extended to Display Campaigns in Google Ads

The optimisation score shown in search and shopping from Google Ads has now been introduced to display campaigns (which may be accompanied by tailored recommendations). With the optimisation score now available for display campaigns, users will be able to better understand if their campaign is improving – however, the recommendations given with the score should be assessed as to whether they will provide a positive impact on the campaign.

Source: https://searchengineland.com/google-extends-optimization-score-to-display-campaigns-326034

More Google SERP Changes with the introduction to mortgage calculators

Google has recently introduced mortgage calculators to the SERPs, which could cause issues regarding traffic for some finance sites.

Source: https://courses.mariehaynes.com/search-news-you-can-use/episode-111-light-version/?wlfrom=%2Fsearch-news-you-can-use%2Fepisode-111%2F#toc-5

Backlinko releases a new tool

Backlinko has released Exploding Topics, a new topic aggregator tool that allows users to see what is becoming popular. This tool will be beneficial to content writers in identifying trends.

Source: https://courses.mariehaynes.com/search-news-you-can-use/episode-111-light-version/?wlfrom=%2Fsearch-news-you-can-use%2Fepisode-111%2F#toc-18

Product availability markup is making an appearance in Google’s image search results 

Google has recently started to show product availability on image search results pages, as well as additional information such as price, description of the product, brand information, etc. This is a result of product schema markup, which allows users to see whether a product is in stock on the image results page – the information is clearly shown in either green or red text beneath the image itself. Where images are properly optimised on e-commerce sites, potential customers will be directed to the product page.

Source: https://searchengineland.com/google-showing-product-availability-markup-in-image-search-results-326359

Google search results will display more news content in the ‘top stories’ section 

Google will be adding additional carousels of news stories, which will only appear on mobile devices. However, this will allow readers to view more news stories around the same relevant topic, ultimately providing an opportunity to allow more users to take advantage of gaining top spots within the search rankings (more slots in the stories section mean more visibility).

Source: https://searchengineland.com/google-adding-more-news-content-to-top-stories-in-search-results-326272

Jamie Beatty

Jamie Beatty

Jamie has over 3 years’ experience working in the digital marketing industry. After completing his A Levels in 2016, he headed straight into an apprenticeship focusing on marketing for an e-commerce business. After this he decided to move into an agency environment working on a variety of SEO clients.

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