Weekly Search Roundup – 1st May 2020

Spotify launches a new video conference to podcast conversion tool

Spotify has decided to turn its attention to podcasts during the COVID-19 pandemic, taking advantage of video conferencing that everyone is now heavily relying upon during this global crisis. Anchor, the Spotify owned company, is a platform that allows users to create and distribute their own podcasts to other streaming services (including Google Podcasts, Apple Podcasts, and Overcast, as well as Spotify). But they have now launched a brand new tool that allows people to turn their video conference calls into podcasts. The process of creating this type of podcast is very simple, just record your video conference, download as a video file and upload it to Anchor, which supports any .mp4 or .mov file when uploading content.

In the initial stages of the pandemic, podcast listening did see a decrease within the first couple of breaks, but has now since increased in both listening and creation. Spotify saw a rise of 69% in new podcasts being submitted to the streaming platform, which was the largest spike of monthly growth that Spotify has seen.

Source: https://marketingland.com/anchor-launches-a-video-conference-to-podcast-conversion-tool-279108

Google Search Console reports may have changed

Recently, Google has been making changes to many of its reports within Search Console that include AMP, Mobile Usability, Speed, and all rich results reports. The changes aim to provide users with a quicker and more seamless experience when using Google Search Console. However, it appears that Google is not looking at as many pages when generating the AMP, Mobile Usability, Speed, and all rich results reports. For those who are wondering about their search results, Google has tried to reassure users that these changes only apply to reports, therefore only data within Google Search Console will appear differently. So if you see a slight change in your reports, this will be the reason why. However, the advice is to take note of when these changes occurred for future reference if you were ever to look back at previous data.

Source: https://searchengineland.com/google-search-console-reports-may-have-changed-333686

Google provides clearer information regarding eligibility and timing for SMB ad credits

Google had previously announced a new ad credit program that it will be investing $340 million into to help businesses and organisations during the ongoing pandemic. Recently, Google provided further information regarding the program on matters such as eligibility, timing, ad credit size, and more. The program, which is set to roll out at the end of May, doesn’t apply for all businesses as you have to have previously spent money on Google Ads within the last 12 months to become eligible.

Google has been clear regarding the amount of ad credits given, which is one credit per customer. There will be no exception to this rule as this is a global program. Therefore, if you run ads in multiple accounts, this won’t mean you can gain additional credit. For those who are wondering about the ad credit size, Google doesn’t want to give too much information away, but they have said it is set to vary based on your previous budget.

During the COVID-19 pandemic many businesses have become affected and the ad credit program created by Google is to help businesses promote their products and service for the rest of the year. 

Source: https://marketingland.com/google-adds-clarity-around-eligibility-timing-for-smb-ad-credits-278870

Google reports its removed 2.7 billion ads and nearly 1 million ad accounts last year

Google reports that it has successfully taken down around 2.7 billion ads that have violated its guidelines – which is an increase from 2018 – as well as removing nearly 1 million ad accounts. 

Since the COVID-19 pandemic started there has been a significant increase in suspicious activity across the publisher network. However, Google has developed a new detection technology and increased its existing systems to combat this malicious activity. The vice president of ads privacy and safety at Google released the following statement:

“We’ve blocked and removed tens of millions of coronavirus-related ads over the past few months, for policy violations including price-gouging, capitalizing on global medical supply shortages, making misleading claims about cures and promoting illegitimate unemployment benefits,”.

While this pandemic continues, Google is still continuing its work alongside advertisers to ensure they can get the right information across to their target audiences. This includes its previous announcement for the advertiser verification program to be phased in gradually, providing additional security to the platform yet allowing businesses to continue their work as normal.

Source: https://searchengineland.com/google-removed-2-7-billion-bad-ads-nearly-1-million-ad-accounts-in-2019-333956

Facebook expands testing for in-stream ads on Facebook Live

Facebook has decided to expand its testing of in-stream ads on a number of companies within the entertainment, sports and news industries. The reason for the limited roll out is to assess whether or not the new range of ad formats will be effective if released across the entire platform. 

Some of the new ad formats that viewers could see include:

  • A pre-roll ad that runs before the live stream begins
  • An image ad that is displayed beneath the live stream
  • A mid-roll ad that plays during the broadcast but minimises the livestream while the ad is shown

This form of advertising will include safety controls for advertisers. For example, any advertisers that are concerned with brand safety will have the option to exclude ads from appearing on any live content shown on the platform. However, the in-stream ads will only get the go ahead if the content creators chosen in this next level of testing prove to monetize successfully. Facebook has been testing this in-stream feature with only game developers, but now it appears the social giant wants to roll out this feature to other areas (so it might only be a matter of time before this becomes a permanent fixture).

Source: https://marketingland.com/facebook-expands-test-for-in-stream-ads-on-live-279127

Jamie Beatty

Jamie Beatty

Jamie has over 3 years’ experience working in the digital marketing industry. After completing his A Levels in 2016, he headed straight into an apprenticeship focusing on marketing for an e-commerce business. After this he decided to move into an agency environment working on a variety of SEO clients.

👇 Like what you read? Share what we said! 👇