Weekly Search Roundup – 17th July 2020

Amazon will now let you create your own streaming service

Amazon has recently announced the launch of its Interactive Video Service. This new tool uses the same technology as Twitch, allowing businesses to host live video on their apps (either iOS or Android). The tool is said to generate streams with a latency of fewer than 3 seconds, giving businesses the ability to set up chat spaces, polls, Q&A’s, and more. This new tool will be of use to any company looking to leverage live video streams without investing a significant amount of money. 

A live video tool has been high in demand by a lot of customers. Martin Hess, GM of Amazon IVS, said “Customers have been asking to use Twitch’s video streaming technology on their own platforms for a range of use cases like education, retail, sports, fitness, and more,”. 

Source: https://www.tubefilter.com/2020/07/16/amazon-white-label-streaming-service-twitch-technology/

Google will be expanding its free product listings from the Shopping tab to the main Search results

Google has recently been offering free product listings in the Shopping tab but has taken the decision to expand them into the main search results. The change means that previously sponsored listings in product knowledge panels (which appear when users search for items) will be free organic listings. Rollout is due to take place across US mobile search, before eventual expansion to desktop. 

‘Click monitoring’ will be reported under “Product results” in Google Search Console. In order to be eligible, you must have a Google Merchant account and you must upload a product feed to the platform. You will also need to ensure you have opted in for “surfaces across Google” so that you will be visible in search results.

Source: https://marketingland.com/google-expands-organic-surfaces-across-google-inventory-to-search-280191

Google releases new features for responsive display ads 

With more people than ever browsing the web, Google has decided to add some new additions to responsive display ads (such as new creative layouts to help generate online sales). One main feature is automatic video ad creation, achieved by combining existing text and images (using video ads is still proven to be the most immersive experience for customers and can result in more conversions). New ad layouts are another feature, helping increase ad performance by using automated image enhancements (which include smart image cropping and text overlays).

Source: https://tldrmarketing.com/paid-media/google-introduces-a-bunch-of-new-features-to-responsive-display-ads/

Google will now contact GMB accounts owners when their listings have been suspended

In the past, many businesses discovered upon signing into GMB that listings had been suspended (or they reported noticing an unusual change in calls or traffic). However, under new European legislation, Google will now be getting in contact with businesses – no matter where you are based in the world – regarding local business listing suspensions. 

In theory, notifications will mean businesses can take faster action in reinstating business listings. However, notifications will not include a breakdown of the issues. This is clearly something Google could look into for the future, instead of leaving businesses – big or small – confused about the reason for their suspension.

Source: https://searchengineland.com/google-will-now-notify-gmb-account-owners-by-email-when-local-listings-suspended-337530

Reddit adds new image galleries allowing users to share multiple images

Reddit has announced it will be adding a new feature that will support sending multiple images or GIFs in a post for both desktop and mobile. The new image gallery feature is now available on desktop and iOS devices, with support coming to Android devices the following week after release. At the moment, the image gallery will allow you to post up to 20 images of GIFs, but Reddit has said that future plans are to allow users to send multiple videos as well. Previously, it was very difficult to send multiple images (especially on mobile, for example), and users had to send a link to an external site for photosharing. 

Source: https://www.theverge.com/2020/7/15/21324962/reddit-image-gallery-feature-announced-gifs-imgur?utm_source=tldrmarketing.com&utm_medium=referral

Jamie Beatty

Jamie Beatty

Jamie has over 3 years’ experience working in the digital marketing industry. After completing his A Levels in 2016, he headed straight into an apprenticeship focusing on marketing for an e-commerce business. After this he decided to move into an agency environment working on a variety of SEO clients.

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