Weekly Search Roundup – 15th May 2020

Amazon introduces Amazon Posts, a new feed-based shopping experience 

Amazon aims to create a new brand experience for its users called Amazon Posts. This new feed-based shopping experience can be found by customers by visiting brand pages, product detail pages, and more. It has been created to ensure that existing content can be uploaded directly onto Amazon Posts in the most seamless way possible, showing off lifestyle and brand imagery to customers. Amazon Posts will also offer business placements for free, however, as we have seen in the past, once a new feature starts to have increased user engagement, it’s more likely to become monetized. While Amazon has recently been investing in improving the overall shopping experience that users have on the platform, Amazon Posts will likely have new features and updates implemented as time goes on. 

Source: https://marketingland.com/amazon-posts-a-feed-based-shopping-experience-on-amazon-279382

Retailers can now link their PayPal to Google Merchant Center

Google’s new PayPal integration on Google Merchant Center is now live and available to use. If you want to get started and link your PayPal, first go to the Merchant Center, click on “Tools”, and then go to “Platforms”, where you should then have the option to link your PayPal account. At the moment, PayPal is the only platform available to choose. However, Google has said, “Soon there will be more platforms to choose from.” This is great news for those who have been wanting to start using Merchant Center, as this new integration speeds up the overall verification process to set up an account.

Source: https://marketingland.com/retailers-can-now-link-their-paypal-and-google-merchant-center-accounts-279386

Google has begun testing on the new “Curbside Pickup” badge for Shopping Ads

Google is continuing to boost its response to COVID-19 with its latest announcement for a new “Curbside Pickup” badge that will appear alongside Local Inventory Ads. While Google is still in the testing phase, it is currently available in Australia, Austria, Brazil, Canada, Denmark, France, Germany, Japan, Netherlands, Norway, Sweden, Switzerland, the UK, and the U.S. To be eligible for the “Curbside Pickup” feature, your business will need to meet the criteria of being able to offer Store Pickup or same-day delivery for when a customer places an order. Google’s decision to test this new feature is due to the change in consumer demand as more people are now shopping online, which is putting tremendous strain on e-commerce businesses.

Source: https://searchengineland.com/google-tests-curbside-pickup-badge-for-local-shopping-ads-334304

Instagram aims to create a safer online space by introducing new features

During this time of uncertainty, millions of people are using social media more than ever. This is why Instagram believes it’s important to increase its fight against bullying on its platform during this time, so to tackle this Instagram has released some new features to make this possible. One feature that is now available is the ability to bulk remove negative comments and block or restrict those accounts who have posted the comments, but this feature will likely be used by accounts that have a larger following. Another feature is that users can now manage where their accounts are tagged and mentioned, this aims to give people some additional power to control negativity they may receive. However, Instagram understands that encouraging positivity is just as important which is why they will be testing out “Pinned Comments” that will allow users to select their favourite comments and display them to the top of the comments thread.

Source: https://mashable.com/article/instagram-continues-to-fight-online-bullying/?europe=true

Snapchat’s latest augmented reality experience that supports COVID-19 relief efforts

Snapchat has recently revealed a new augmented reality experience that is in collaboration with the artist Damien Hirst. This new augmented experience is available across the globe to all Snapchat users that allows people to create paintings inspired by Damien Hirst himself. The social giant has also partnered up with Partners in Health for the release of this new augmented reality filter where they will be helping to support the current COVID-19 relief effort. This is a great idea from Snapchat that helps get millions of their users inspired during this difficult time while also supporting a great cause to help those affected by the Coronavirus. Damien Hirst spoke about Partners in Health and the collaboration in a statement – “I’m so happy that this partnership also supports Partners In Health, a brilliant and forward-thinking organisation that helps communities in developing countries around the world cope with the devastating impact of COVID-19.” 

Source: https://www.snap.com/en-GB/news

Jamie Beatty

Jamie Beatty

Jamie has over 3 years’ experience working in the digital marketing industry. After completing his A Levels in 2016, he headed straight into an apprenticeship focusing on marketing for an e-commerce business. After this he decided to move into an agency environment working on a variety of SEO clients.

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