Weekly Search Roundup – 13th March 2020

Google is putting stricter rules in place for GMB image guidelines

Google has started to crack down on the content that is uploaded to Google My Business listings by reviewing all images and videos before they are published. Google has made it clear that any content that you intend to upload must be relevant to the business and also must be taken at the location. However, if you are trying to upload any screenshots, GIFs, third party images, etc., these will be rejected as part of the stricter enforcement for GMB. Google has said that the review process of approving content will involve both humans and machines. These new guidelines that Google has put in place will ensure that SEOs are using the correct images and videos, but some argue that parts of the guidelines aren’t specific enough in order to avoid their content from being rejected.

Source: https://searchengineland.com/google-signals-stricter-enforcement-of-gmb-image-guidelines-330548

YouTube Music links are now appearing on Google Search for album queries

Google has been displaying links on search results to listen to albums on YouTube Music. On mobile, the link for YouTube Music appears in the “Listen” section that includes other streaming music services such as Spotify, Apple Music, etc., but on desktop, it appears alongside the same streaming services within the album’s knowledge panel. This option is currently only available when a user searches for a specific album, not the artist’s name or song. Google hopes that YouTube Music will replace Google Play Music, but the transition has taken longer than anticipated.

Source: https://searchengineland.com/google-search-showing-youtube-music-links-on-album-queries-330350

“Key moments” featuring on multiple videos through Google search results

Google’s “key moments” (or “in this video”, as it’s also known) is a feature first introduced last September. If you are unfamiliar with this feature, it shows you different sections of a video, which allows users to skip ahead to parts that are relevant to what they’re searching for. This has since been improved, allowing users to hide and expand the feature. Previously, this feature would only appear on the first video in search results, but now this has been applied to multiple videos, which could increase views for those videos that don’t rank first. Therefore, testing this new and improved feature could be worth adding to your marketing strategy.

Source: https://courses.mariehaynes.com/search-news-you-can-use/episode-123-light-version/?wlfrom=%2Fsearch-news-you-can-use%2Fepisode-123%2F#toc-8

GMB informs businesses to update listings if they are affected by the Coronavirus

Google has been notifying businesses to update their GMB listings if they have been affected by the on-going coronavirus crisis, whether it’s to change working hours or to simply release a business post. If you have made any updates, these will show on your profile, Google Search, and Google Maps. It is important to keep customers up to date of your business’s activity, as people use Google all the time to check for information – therefore, ensuring everything is up to date will help to better inform customers and save them wasting their own time. Google has released a document to help businesses that have been affected by the Coronavirus on how to be proactive in making customers aware of their situation. You can read the full document here.

Source: https://searchengineland.com/google-my-business-tells-businesses-affected-by-the-coronavirus-to-update-listings-330331

Google has pushed back the parallel tracking deadline for Video due to the Coronavirus pandemic

Google has extended the deadline to June 15th for those who haven’t yet had time to move over to parallel tracking for Video campaigns. Google has made this decision due to “global events”, which is referring to the Coronavirus pandemic. If you’re wanting to opt-in to parallel tracking, you are still able to do so – simply go into your Google Ads account, go to “Accounts” from the “All campaigns” view and go into “Tracking” to switch to parallel switching tracking. This is a requirement for Google Search, Shopping, and Display Campaigns (for advertisers using third-party click tracking, this type of tracking helps pages load more quickly). Video is the last campaign to move over to parallel tracking, so extending the deadline will allow more time for businesses that are currently experiencing disruption from the Coronavirus.

Source: https://searchengineland.com/google-pushes-out-deadline-parallel-tracking-for-video-due-to-global-events-330635

Jamie Beatty

Jamie Beatty

Jamie has over 3 years’ experience working in the digital marketing industry. After completing his A Levels in 2016, he headed straight into an apprenticeship focusing on marketing for an e-commerce business. After this he decided to move into an agency environment working on a variety of SEO clients.

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