Weekly Search Roundup – 12th June 2020

Google Search Console adds new recipe filters to the performance report

Google has added new recipe filters within Google Search Console that allow users to see how well recipes with structured data implemented are performing within search results. The new filters can be found by going to the performance report where there are two new filters for recipes, the recipe gallery and recipe rich results. Using these new filters give users more flexibility when looking at reports and allows them to see clearer data for how recipe markup is performing. 

Source: https://searchengineland.com/google-search-console-performance-report-gets-recipe-filters-335736

Google has allowed users to remove counterfeit goods from search results

Google has now given users the ability to report counterfeit goods whenever they appear on search results. However, Google has made it clear that this policy only directly applies to counterfeit goods and not non-counterfeit forms of trademark infringement. At the moment, the process of removing counterfeit goods from search results will be a manual process for the time being, where each removal request will be reviewed by a Google employee who will decide whether the content can stay or not. There is some speculation about whether or not this new approach by Google will work because in the past when Google began enforcing this policy, many counterfeit items would somehow appear on search results – only time will tell if this new method proves to be effective. This new approach to removing counterfeit goods will help give some peace of mind to many business owners who won’t have to worry as much about those sites selling illegitimate goods.

Source: https://searchengineland.com/google-to-allow-removal-of-counterfeit-goods-from-search-results-335791

Facebook introduces new knowledge panels-like information boxes

Facebook has introduced knowledge panel-like information boxes to its search results on its platform. In the past Facebook’s search engine has had a primary function of connecting users from all across the world but now it seems the company wants to make it easier for users to find sources without having to leave the platform. When we think of knowledge panels, we automatically associate them with information boxes on Google for celebrities, but Facebook has decided not to follow down this route and has made them available for non-human entities. These new knowledge panels introduced by Facebook will help to keep users on the platform rather than having them go to a search engine to get the information they need. This could also mean that brands gain additional exposure with their information appearing on the platform without the need of setting up a Facebook page.

Source: https://searchengineland.com/facebook-intros-new-knowledge-panel-like-information-boxes-335852

Snapchat introduces voice search and local lenses to its AR platform

At Snapchat’s recent annual developer event, they introduced some new features and updates that would be coming to the platform including voice search and a bring-your-own-machine learning model update for Lens studio and its AR platform. While Snapchat has been trying to improve its AR platform for a couple of years now, it does appear they are making good progress towards a more interconnected platform around the idea of AR. 

Last year, Landmarks was announced, which meant developers could create more sophisticated lenses using geometric models, but now with the announcement of these recent updates, it seems that businesses may soon be able to create and publish their own local landmarks to engage with their targeted audiences. Also, Snapchat is preparing to release a new method of finding new lenses on the app using voice search, but while this is still in development stages, the new voice search function will give users the ability to find new and exciting filters to engage with.

Source: https://techcrunch.com/2020/06/11/snapchat-boosts-its-ar-platform-with-voice-search-local-lenses-and-snapml/

Twitter has begun testing a new prompt for retweeting articles

Many of us regularly using Twitter would have probably retweeted tweets, images and articles, however apparently 6/10 retweet articles and new stories without reading it based on just the headline or image. But Twitter has decided to start testing a new prompt asking you if you want to read the article before deciding to retweet it as sharing an article, especially on Twitter, can spark conversations and debate so it can be important to make sure you know exactly what you are sharing.

Source: https://tldrmarketing.com/

Jamie Beatty

Jamie Beatty

Jamie has over 3 years’ experience working in the digital marketing industry. After completing his A Levels in 2016, he headed straight into an apprenticeship focusing on marketing for an e-commerce business. After this he decided to move into an agency environment working on a variety of SEO clients.

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