The Importance Of an Optimised Google My Business Page For Local SEO

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As a business owner you’re going to want to have as much internet coverage as possible. Whilst you may not know where to start with SEO, Social and PPC. Setting up a Google My Business page is a fairly straight forward task that will give you many benefits.

What Is Google My Business?

So what is Google My Business? For those of you who don’t know it’s a free service from Google that will help users find your business across search, maps and Google +. If you search for “hairdresser [your town]”, have a look at what comes up in the SERP. Hopefully, you see something similar to what’s below. It’s your Google My Business page that will put you here. It’s important that you set it up properly and optimise it so that you’re included in the right SERPS.

Google My Business Local SEO


The Benefits of your Google My Business Page

There are many benefits to optimising your Google My Business page. Firstly having presence in the SERP when someone Googles your service and town/area. Secondly, it allows users to leave reviews. Genuine reviews have to be the number one trust signal with consumers. If you can display that clearly in a Google SERP then someone may be more likely to click through to your website over a competitors.

How To Set Up Google My Business

Setting up your Google My Business page is fairly straight forward. First of all create a local Google+ page for your business. I would avoid signing up with any old Gmail account and create a fresh one with

Head over to and sign in using the details you’ve just created. You’ll be asked to add or claim your business after you’ve entered your trading address.

You’ll then need to verify your business. Most of the time google will send your a postcard with a code on it. There are other ways to verify your business but it is dependant on your business.

Whilst you’re waiting for your postcard to come you can enter all the details. Here’s what you’ll need to do

  • Enter your business name ensuring that it’s consistent with your website.
  • Upload a good quality image of your logo.
  • Add your website URL.
  • Add opening hours – make sure they’re correct!
  • Add descriptions about your business.
  • Add a few good quality photos that are relevant to your business

Ranking Factors

There are a few ranking factors that are really important when it comes to the ranking of your Google My Business page. Firstly ensure that your business categories are set up correctly. Google’s guidelines stipulate that your categories should be what your business is and not what you sell.

Secondly ensure that all your business information is 100% true and accurate. Add a good description and some photos to make your profile fuller.

Lastly, get some reviews. Ask your customers to review your service. Offer a 10% discount off their next purchase if they leave your review. Genuine reviews will not only make your Google My Business Page stronger but increase the trustworthiness of your business.


If you’d like help with your Google My Business page or any aspect of local SEO, contact Marketing Signals today.

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