Let’s take a look at some of the biggest trends we can expect to see in blogging this year.
We’ll consider existing trends like Responsive Web Design (RWP) and new trends like Google Voice Search.
AMP and Accessible Content
You might not be aware of the importance of your website performance across all devices and speed delivering content, however, according to a study carried out by Kissmetrics, 40% of mobile users bounce out of a page if it doesn’t load in just 3 secs. You can use sites like Pingdom to check your site speed, if the results show that your site takes longer than 3 seconds to load you will probably need to look at AMP (Accelerated Mobile Pages) as a solution.
AMP is a HTML protocol launched by Google which enables high quality websites to show up first in your browser. AMP sites will rank higher because:
content is optimised
content is accessible
content is readable
Mobile Indexing First
It is not surprising the fact that with the amount of time that we spend on our mobile phones a day Google decides to take a mobile-first indexing approach. If your website is only desktop-oriented, you shouldn’t be worried as it will still be indexed. However, your content will only be seen by a restricted audience.
If your primary content is not visible across mobile devices or the design and content appear disorganised on your phone or tablet screen, you should start making changes to your site immediately. Remember, that for SEO purpose, you’d rather have a fully functional desktop-oriented site than a broken mobile version of it.
Once you’ve got a new responsive site make sure you test it thoroughly on all different size devices.
Google Voice Search
Google announced that 20% of users search by voice on their phone, which reveals the relevance of using natural language in website content.
Because what we type out on our keyboards differs from what comes out when we initiate a voice search, we shouldn’t overlook new content optimisation strategies for voice queries.
Content should answer basic questions, remember the writer’s 5 Ws: When – Where – Who – What – Why. The more natural your content is written, the more conversational it sounds, the more likely it is to be shown up when users are making a verbal query.