Seasonal Google shopping PPC campaign Tips

September has arrived! This means that the preparation for seasonal PPC campaigns has begun. There are many opportunities during the next few months, including Black Friday, Boxing Day, New year and the general lead up to Christmas for gift buying. Utilising this part of the...

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Bidding On Brand In Paid Search. The Benefits.

What do we mean by bidding on your brand name in paid search? Easy one. Running a PPC campaign with your company’s brand name as the keyword.I’ve always been a keen advocate of bidding on brand terms for the reasons I’ll detail below. Everyone wins with...

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