Posts Taged brand

One Day At The Marketing Show North And Keynotes

Marketing Show North is the UK’s largest digital marketing event north of London. Digital marketing professionals flock to the annual expo, eager to meet like-minded marketing professionals and discuss all things creative, sales, customer engagement, and more. This week saw the fourth incarnation of the annual two-day event, which this year played host to 120 exhibitors each offering practical advice and guidance based on the success of recent campaigns.… Read the rest

Five Mistakes You Didn’t Know You Were Making

In my previous blog post, I talked about how to improve your website instantly with only a few tips, but I did not begin to discuss what elements you should avoid including in your blog. Believe it or not, it doesn’t matter how much money you invest in owning the best design on the web if you don’t take into account some factors that may be annoying for your audience.… Read the rest

Bidding On Brand In Paid Search. The Benefits.

What do we mean by bidding on your brand name in paid search?

Easy one. Running a PPC campaign with your company’s brand name as the keyword.

I’ve always been a keen advocate of bidding on brand terms for the reasons I’ll detail below.… Read the rest