The brief icon

The Brief

Spitting Pig are the UK’s largest Hog Roast catering franchise, with local representation across the whole of the country. With such a large area to cover, the company needed a solution that would provide new business leads via SEO to all of their franchise holders.

Strategy icon

The Strategy

Given the geographic coverage which spanned the entire country, we devised a strategy whereby we could create microsites for each city, town and country and then optimise these for relevant local search queries. We acquired over 200 domain names and then began a scaled process of creating them all into local hog roast websites. We then registered each of these franchisee websites with Google My Business as well as submitting them to local business directories. Finally we encouraged reviews from previous customers in order to further enhance their online presence.

The results icon

The Results

By implementing the above strategy we achieved at least two organic ranking positions for every hog roast / location keyword in the UK; once within the map listings and then again in the regular search engine results pages. This enabled the existing franchisees to acquire new customers as well as helping the company as whole when they were looking to recruit new franchisees.

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