Simply Be are one of the UK’s leading plus size fashion retailers who were looking to increase organic performance and revenue across a number of key clothing categories. Starting with an authoritative domain and many high volume keywords on page two, it was clear there was a huge opportunity to grow overall visibility.
Along with a targeted campaign of blogger outreach and gifting, our PR strategy was to come up with an idea that would drive high authority links from online publications with a relevant target audience. As there was a preference to promote the latest bridesmaids collection, we took this as inspiration when coming with our idea…..”The Cost of Being a Bridesmaid”
After undertaking a brief survey we discovered that the average bridesmaid spends 43 hours on wedding planning and would in theory have earnt themselves £326.90 were they being paid. We then took this data, turned it into a press release and then outreached the story to lifestyle magazines as well as the national press. The result was some fantastic coverage with a number of household names including…
Cosmopolitan, OK Magazine, Glamour, Harpers Bazaar, Evening Standard, Stylist, & New York Post.
Average Domain Authority