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The Brief

Probrand are an award winning IT solutions and services provider who were looking to improve organic visibility across existing IT Services, as well as their newly launched product marketplace. Operating exclusively in the B2B sector, the company were one of the market leaders offline and were looking to replicate this dominance online.

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The Strategy

After conducting qualitative market research we designed and created an in-depth industry report which examined the timely issue of data sharing with private and public companies, with particular reference to the impact of GDPR legislation. The report uncovered some uncomfortable reading for some organisations showing how many of us were uneasy about sharing personal information with public sector bodies.

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The Results

In total we delivered 17 pieces of press coverage which generated 12 links with an average Domain Authority of 35. Highlights included coverage in PAlife, Telecareaware, IT Security Guru,, Global Banking and Finance, Business Leader & BBPmedia.

The Stats

Links Earned

Average Domain Authority

Social Shares

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