Intelligent Search Engine Advertising

Our paid media team specialises in the planning, implementation and optimisation of data-driven PPC campaigns to deliver tangible results that exceed expectation and challenge industry benchmarks. Our intelligent approach means we consider the user at all stages of the purchase cycle and target them with different messages at each stage of their individual buying journey.

This strategic approach to paid search advertising is at the very core of everything we do and ensures that we can exploit conversion opportunities from your next customers at all stages of the sales funnel, rather than just focusing solely on those who are ready to buy. We build brand loyalty and focus on building profitable, repeat purchase audiences.

Our Paid Search Advertising services include...

Search Campaigns

Search Campaigns

Traditional keyword campaigns allow your business to appear in the sponsored listings for relevant keywords.

Although there are many other campaign types available, search-driven keyword campaigns are still one of the most popular and effective campaign types available to marketers.

Through our professional setup and exhaustive ongoing optimisation efforts, we will ensure you drive the maximum ROI from your click spend.

Customer match

Customer Match

By using customer match we can plug in your existing CRM data to create custom audiences based on specific user attributes.

For example, we can create tailored ads encouraging lapsed customers to repurchase as well as incentivising subscribers who have not bought into making their first purchase.

By using this kind of customised segmentation, we can deliver a hyper-relevant message to a dedicated subset of users.

Display adverts

Display Advertising

Google’s Display Network (GDN) has a large inventory of websites where we can target potential customers with engaging and creative display banners.

We can handpick publishers relevant to your business in order to drive qualified traffic to your site.

In addition to this we can layer over a plethora of different bid adjustment options such as location, device and demographic in order to target the most relevant users.

Google shopping PLAs

Google Shopping (PLAs)

An essential and highly-effective campaign type for e-commerce businesses.

Product Listing Ads (PLAs) allow you to serve product listing adverts to those users who are actively searching using keywords relating to the products you sell.

Showing real-time stock levels, creating offers and running sale countdowns are just some of the advanced technologies available to those advertisers who really want to maximise their ROI via e-commerce channels.

Remarketing

Remarketing Ads

Remarketing is one of the most important ways to re-engage users who have had a previous interaction with your brand.

This initial interaction often means the user has a higher propensity to make a purchase once they are exposed to your retargeting message.

We will exploit this opportunity by creating a custom remarketing strategy aligned to your overall business goals.

Bid management

Video Campaigns

Video campaigns are a powerful way to reach your target online audience.

There are a number of options available including TrueView in-stream ads, outstream ads, TrueView video discovery ads as well as bumper ads.

With click costs currently a fraction of search-based ads, video ads are a great way of generating additional traffic and conversions at a highly-competitive Cost Per Click.

Dynamic search ads

Dynamic Search Ads

Dynamic Search Ads allow you to expand your campaign even further by exploiting additional conversion opportunities.

A DSA campaign works by thematically matching the content of your product pages and then displaying ads to users who are querying relevant keywords that may not have already been added to the account.

This type of campaign provides even greater exposure and visibility.

PP audits

PPC audits

Our PPC audit will take a deep dive into your Google Ads and/or Bing account.

We will discover how you can make improvements, what you are doing right and what you are doing wrong as well as illustrating new campaign opportunities.

Our report will cover top-level changes such as campaign structure, ad copy and keywords as well as more granular changes such as audience refinement and demographic bid adjustments. 

Your Customer’s Journey

Think about how YOU search for products and services. There is usually multiple touchpoints between the start of the buying process and the moment of truth when you purchase the product or service.

Our strategy is tailored to deliver the right message at each stage of the process.

From retargeting non-converting and non-engaged site traffic to delivering and building loyalty from your existing customers, our PPC advertising techniques work.

Check out some of our Paid Search Case Studies

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