If you sell products (B2B and B2C) via an ecommerce website, PLAs should be a core part of your paid search strategy.
PLAs allow you to promote products via feature rich adverts and allows potential customers to view the product and price before they click through to your site, eliminating wasted clicks.
PLA campaigns tend to convert better when compared to orthodox PPC ads around most product searches, and often provide the greatest ROI from paid search.
A successful PLA campaign requires strategic planning and technical ability in order maintain healthy positions within Shopping results pages. Merchant Centre and Shopping strategies can be quite a difficult process and it is not as simple as setting up Ad campaigns as you would do within Search or Display. It requires some technical knowledge around product feeds and management for the Ads to display correctly.
When done correctly, it is one of the most powerful tools in our arsenal. We have clients we work with on Google shopping campaigns that converts at over 20%!
We have the technical expertise to manage product feeds correctly and can aid to get you onto shopping to begin with. Regardless of where you are in the Shopping Campaign setup or management, let us help provide you with the best ROI.