Like what you see and want to know more?

Call us on 0161 928 8799 or send us an email.

Our approach to Search Engine Optimisation / SEO

Optimise For Users Not Search Engines

We take a defensible, long term approach to organic search and brand visibility. Just like the offline world, long term business growth does not come easily and therefore can no longer be achieved with SEO without a long term outlook and investment into a solid digital strategy.

If your site has the best content, the best imagery, the best user experience backed up by an authoritative and relevant link profile, you can succeed vs your competitors.

If the user cannot find what they are looking for, how will they purchase what you are selling?

 How Will Google know how to rank your site, if it cannot identify and classify the content on each and every page?

We work with you and your existing teams / suppliers to ensure that the experience we deliver is as rewarding for the user as it is for Google’s crawlers.

Real Links from Real Websites

SEO and link building has evolved and the strategies we use to both gain and maintain rankings have evolved with it.

Whilst short term success can be achieved using techniques that Google may view as against the guidelines, we therefore follow a very simple mantra when looking to gain coverage via our link building campaigns.

We focus on why the site exists rather than just looking at metrics

We want links from sites that are loved, that have an owner who provides editorial oversight. No multi themed, made for SEO websites here.

Content created should appeal to the influencers in your industry. Therefore this should be shareable by your customers and even your competitors. This is because it should appeal to complimentary industries to broaden your reach.

Accurate company data + Appealing creative content + Effective digital PR campaigns + Blogger and community engagement + Solid technical architecture = SEO and digital marketing success

Types of SEO Campaign

Local

Are you looking to drive new business enquiries in a specific area?

Do you need to drive local searchers to your real world business premises?

Do you want to appear on the Google maps listings for local searches?

Local SEO can be a very competitive landscape. With a lot of local companies, national brands competing locally and a smaller pool of potential customers, standing out from the crowd is even more important than ever.

We work with many local companies (from law firms to pizza shops and everything in between) and have extensive experience of improving the visibility and conversions.

We use a variety of techniques for local SEO including, but not limited to:

Ensuring the architecture of your website is ready to rank locally.

Improving the NAP (Name, Address and Postcode) mentions of your business.

Ensuring data consistency across all digital properties.

Creating multiple web presences around your products and services.

Highlighting company achievements in local press and community boards.

Optimising your Google business listings for maximum visibility.

Grow site authority through real and relevant link building campaigns.

Local SEO campaigns can be complicated. Get in touch and see if we can help simplify it for you.

National

Are you looking to drive new business enquiries on a national basis?

Do you need to drive searchers to your real world business premises in multiple locations?

Do you want to grow your business to start operating on a national scale?

90% of all product searches begin online. A strong online presence is absolutely critical to ensure your business plan succeeds. National visibility brings national traffic and sales and also national competition. As always, risk and reward needs to be analysed to.

We work a wide spectrum of business who trade online across the UK, USA, Canada and Australia. From office consumables and software to weddings and fashion, we have a diverse experience that spans all the key sectors.

We use a variety of techniques for national SEO including, but not limited to:

Ensuring the architecture of your website is ready to rank nationally.

Building your authority and reputation online via our digital PR and content marketing.

Creating additional content to answer user queries and drive targeted traffic.

Creating product microsites to market specific products and services.

Managing multiple Google business listing accounts and ensuring all data is consistent.

Highlighting company achievements in trade and industry community and news sites.

Grow site authority through real and relevant link building campaigns.

National SEO campaigns can be complicated. Get in touch and see if we can help simplify it for you.

International

Do you want to expand and start selling outside your home markets?

Do you want an SEO partner that understands the commercial and cultural differences?

A website in a different language on a local domain or sub folders / directories of a .com?

For those companies whose offering spans international borders, a comprehensive international SEO strategy is required. Selling in multiple countries requires a huge amount of planning and investment, as there are many additional factors to consider. These include dealing with additional currencies, fulfilment, languages, laws, customs and user habits.

We are well versed at working with companies who trade globally. We have international offices and trade in international markets ourselves.

We use a variety of techniques for international SEO including, but not limited to:

Ensuring the architecture of your website is ready to rank in multiple countries and multiple languages.

Building your authority and reputation internationally via digital PR and content marketing.

Creating additional content to answer user queries and drive targeted traffic from the target markets.

Developing product microsites to market specific products and services in different languages with local hosting where needed.

Highlighting company achievements in international trade and industry community and news sites.

Grow site authority through real and relevant link building campaigns.

International SEO campaigns can be complicated. Get in touch and see if we can help simplify it for you.

Like what you see and want to know more?

Call us on 0161 928 8799 or send us an email.

Types of SEO Services

Technical SEO Audits

We make sure your website is in the best technical shape to help rank highly on Google

Content and META Optimisation

A clicky advert in the SERPs and the brand messaging your pages send.

Online Reputation Management

Search for your brand name. Happy with what you see? Our clients are

Conversion Rate Optimisation

Working to maximise the engagement from users once they land on your website.

Link Profile Management

Mitigate the risk of algorithmic drops and keep your disavow file up to date at all times.

Link Building

Still the currency of Google and a big reason why websites rank highly on Google

More SEO Services information

View our case studies to see our previous work.

Types of Backlink Acquisition

Creative Content Marketing & Infographics

Our content, whether written or visual, attracts links, shares and attention. From interactive story telling to visuals of survey data, we create a reason to link.

Digital PR

Our Digital PR takes the strengths of traditional PR and blends in the power and reach of search, social and content to earn high quality, traffic sending, editorial links.

Blogger engagement / Outreach

Whether marketing content, vouchers or gifts, we are skilled at finding the right blogs to feature your coverage and pass the maximum benefit for the SEO campaign.

Local Citations

Citations and local links are an essential part of local SEO. We work to ensure consistency across all your profiles.

Broken Link Building

When a competitor website is wasting links by delivering 404 pages, we can step in and provide fresh content

Competitor Link Mining

If a website is linking to one of your rivals there is a good chance they will work with you. We find these opportunities

More Link Building Services information

Like what you see and want to know more?

Call us on 0161 928 8799 or send us an email.

Get in touch today