Having a successful Local SEO strategy is a must for businesses that trade locally and/or have multiple physical locations requiring local footfall. We have perfected a number of optimisation techniques to ensure your business will achieve maximum visibility to potential customers based in your target location(s).
From NAP audits and optimisations to Google Local listing management, we will create a comprehensive local SEO strategy no matter what your goals are.
The quality and appearance of your Google Business listing is a crucial part of any local SEO strategy.
We will ensure all parts of the listing have been fully populated and match your business details correctly.
In addition we will explore emerging opportunities including answering user questions and responding to messages as well as posting any recent blog content you may have.
We will ensure your profile is kept up to date and active.
Optimising your pages for local search traffic is imperative if you wish to gain customers from the local area.
We check that each location(s) you operate in has it’s own dedicated page with accurate address and phone information, plus a Google map.
We will also check the title, meta and on-page copy to ensure your site is fully optimised for local search queries. In addition we’ll add all relevant schema markup details as well as ensuring your site is fully optimised for mobile.
Getting your business included in the leading local business directories will help you rank for local search queries.
We research and check the top local listing sites as well as industry specific directories to see if you have been included and that the business Name, Address, Phone (NAP) and URL are accurate.
Whether you are a single branch or a chain of 1000 locations, we can help you complete the projects.
As well as checking your NAP details in all the major national directories, we will also mine for specialist niche or localised directories.
For example, each large UK city has several dedicated local business directories.
These hyper-relevant and hyper targeted directories will provide a strong signal to Google and enhance your relevance to your chosen locality as well as driving highly targeted local traffic to your business.