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SEO has undergone a lot of changes in the last couple of years. A number of websites which once performed well have suffered penalties due to Google changing how it ranks websites, whilst others are doing better than ever before.
Whichever situation you find yourself it, it is important that you have access to the data which allows you to manage and analyse your SEO activity. We can provide all of the data you need to minimise your risk of penalisation and de-indexation from Google.
If you have done any SEO activity in the past, whether that be doing it yourself in house or getting an external agency to do it, it’s likely that your website could have what Google would consider ‘suspicious’ links in its backlink profile. The methods that you can get away with using have changed, so if you have done SEO previously, it’s likely that Google won’t like it now.
Even if you know that you have done SEO in the past, you may not know the extent of the damage to your backlink profile it has caused. Some types of links are worse than others, and identifying the bad ones can help to save your website from being penalised by Google.
We have access to tools which can automatically gather links from your website’s backlink profile and assess their level of risk. This assessment can determine whether your website is safe, whether it needs to go through a process of link removal, or if a disavow file needs to be submitted to Google to make it discount the harmful links in your profile.
Undergoing this assessment can give you an idea of which links are considered as safer bets for any future activity that you wish to carry out. Whilst no link building activity is completely risk-free, you may find that you will want to focus on a certain type for better protection against any future algorithm updates that Google launches.