Is Your Content Clickable?

Clickable content starts off with great copy. But how do you get people to click on that link and start reading it?

If you have found yourself becoming increasingly frustrated or disappointed over the lack of clicks on your tweeted links, or page views of your latest blog posts.

Here is a simple checklist (and series of questions) you can follow to make sure that you are optimising your content and social posts to gain the most clicks. After all, clicks = popularity. Right?

Are Your Headlines Click Worthy?

Just like clothes shopping, an article title or chosen tweet headline is the bait that draws you in to click on that link and see if the shoe fits (so to speak). If your headlines and titles aren’t catching anyone’s fancy, perhaps it is time to try and mix things up?

Catchy and punchy titles that promise to share knowledge to benefit or entertain readers, often make the most ‘click worthy’ titles (bearing in mind what you are sharing and who you are sharing it with).

Dog on a computer gif
Image source
Rather than writing an essay for a title, which goes off tangent from the point of your article.Try something short and sweet that describes what your content is about, whilst intriguing people to find out more. Perhaps by asking a question, introducing a solution to a common problem or a “5 ways to” into.

Is Your Content Relevant?

If your titles are promising people a plethora of photos of cute puppies. But, instead you are actually just sharing a boring article on statistics with them when they click through. You will probably find that your bounce rate rockets sky high, readers lose trust and although you may have gotten a high click rate with your deceiving link bait. You can’t really class your content as ‘clickable’, because it has all been based on a lie, which could end up being more damaging in the long run too.

The morale of the story is to make sure your headlines and titles are relevant to the content you are sharing. In short: don’t lie. If you are sharing a ‘boring’ article of statistics, make it fun with relevant imagery, perhaps interactive sections and add a punchy yet related title to jazz it up a little.

Cute Dog Gif

(P.S. Can you tell that i’m a click through sucker for dogs and cute animals yet?)

Does Your Content Have Value?

When creating great copy that is ‘clickable’ and ultimately ‘shareable’, you need to make sure that you are offering something of value to your readers.

Like the point above, if you promise to share “5 ways to improve your content”, but don’t actually offer any tips that will help. Why would readers be encouraged to share your content. Or, even worse, come back for more?

Are you getting your images right?

a man and his dog

Image Source

You could have the most exciting content in the world to share. But if you have a big chunk block of text with no structure, and no images breaking it up. Surely any man and his dog will eventually get bored of trundling through a sea of words?

Take the popularity of social channels such as Pinterest and Instagram, who mainly rely on the power of images to inspire, engage and encourage people to share and create themselves. If you are not using the power of imagery in your content, now is the time to start.

Are You Targetting The Right People?

When it comes to sharing your content. If you are not sharing it with the right people, in the right places at the right times. Then how can you expect to receive a good click through rate? Just as you wouldn’t advertise PPC adverts for dog food to cat lovers. You wouldn’t target teenagers with a new Barry Manilow single either.

The key to increasing the ‘click-ability’ of your content is to also know your audience. If you get your content in front of the right people, then anything is possible.

Barry Manilow and SEO?
Image Source

Add a CTA

Another tactic you can try implementing to make your content clickable, is to add a call to action.

Did you know that people are more likely to re-tweet your content if you ask them to? So surely, the same should be said when asking people to ‘read’ or ‘click here’ to see your content.

You can see more information on the most effective calls to action on Twitter by clicking here.

See – did that get you clicking?

So there we have 6 steps you can take to make your content more clickable (if you are not doing them already). If you found them useful, please tweet and share the love with your followers!

If you are looking to step up your content offering, get in touch with the Marketing Signals team today for more information on our content services.

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Charlotte Lewis

Charlotte Lewis

Charlotte graduated in 2009 from Edinburgh Napier University with a degree in Media, Culture and Society. Responsible for managing content and outreach projects for our clients. Charlotte also shares her digital passion through blogging and social media.