Introduction to the SEMRush Site Audit Tool

SEMrush.com is without question one of the best and most efficient SEO tools on the market. It’s quick and easy to use dashboard means data and metrics can be gathered at speed, something that those who are working in SEO are likely to appreciate. Conventionally, it has been most closely associated with providing visibility and ranking data, something that can be done by simply inputting the domain name. However, the product itself has evolved over the years and includes some other handy tools that will help with SEO campaigns.

Recently I have been using the Site Audit Tool, which provides useful on-page technical information which can then be acted upon to improve the performance of the site you are working on. Below are some screenshots of the most useful sections of the Site Audit Tool.

OVERVIEW

Below you can see the main dashboard. The tool can only crawl up to 20,000 URL’s, so should not be seen a replacement for using more comprehensive crawling tools, but will normally spider enough of the site to show you what can be improved. The dashboard classifies items it has found into “Notices”, “Warnings” and “Errors” depending on the severity of the issue. Of course as with any tool, it just merely presents you with data, so SEO’s will of course use their own judgement as to what they consider the most important problems to fix.

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ISSUES

Below is the issues tab which a lists areas of improvement to potentially be addressed. One thing I really like is the duplicate content feature, something that search console does not provide. Often you will find the content within these URL’s is not identical but almost identical, which again is a really useful thing to know. It also shows (amongst other things) broken outbound links, pages missing from the sitemap plus slow loading pages. You can also send these tasks to trello, should you use that for project management.

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STATISTICS

The statistics screen shows you items such as pages without schema markup, pages with 4XX or 5xx server codes (such as 404’s), pages without a canonical,  percentage of pages not in the sitemap and pages with only 1 internal link (handy for improving site architecture).

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PROGRESS

Finally there is a progress screen which shows you how the number of errors is increasing or decreasing over time, which can be faceted to laser in on one or more errors. You can also set the graph by specific dates which will show you the impact of any changes you make to the site.

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Overall the SEMrush Site Audit tool is a great addition to what was already a brilliant SEO tool. It’s a great accompaniment to the data found in search console and is perfect for providing on-going on-page SEO data which can then be acted upon to improve overall performance. It’s of course not a replacement for a dedicated crawler or for doing a full site audit, but is a great addition and perfect for providing a visual aspect to on-page site changes.

If you would like help with site auditing or any other digital marketing activity, get in touch now.

 

 

 

Simon

Simon

Simon has over ten years of digital marketing experience, having worked both agency side and client side across a number of different verticals. He has extensive expertise across a range of channels but predominantly focusses on SEO, content marketing and PPC for clients both large and small.

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