I am sure that in your workplace or circle of friends you already know somebody who runs a blog or shows interest in delving into the blogging world. You might have heard through the grapevine that it is a “quick” way to make extra money as a side job, or that it is even an effective therapy to grow personally and heal wounds from the past.

Something undeniable is that to become a successful blogger you need to be creative and have impeccable writing skills. However, the reality is that having a blog doesn’t really work for or suit everyone.

If you are starting your own personal blog or you have already started one, there are some aspects that you should bear in mind in order to make your blog more attractive, user-friendly and to build your reputation online.

Navigation Bar

Make sure that you include every relevant category for your readers and prospective clients. Including your ‘about me’ and ‘contact’ pages.

About Me

It is vitally important to include a picture of yourself, not a cat or a top model from New York Fashion Week. Describe who you are, what you do, your hobbies and something essential, your name! I can’t count the number of times I have seen a blogger cite the names of every member of their family and not their own?!

Social Media Channels

Who can trust a website without social media channels? Not us! Make sure that you include at least Facebook, Twitter and Instagram. And if you also include Snapchat or YouTube to your list, this could really make a difference. Social channels authenticate your blog as being ran by a ‘real’ person and also shares where else people can find and follow you online.

High resolution original pictures

A picture is worth a thousand words. If you want to use your own pictures because you love photography and there is an artist inside of you, then fabulous. Your site will really stand out. But if you don’t like taking pictures of yourself and can’t be bothered retouching your captions with Photoshop, you can find a long list online of sites where you can download royalty free pics for your blog. In that case, you just need to have an eye for the right pictures.


Depending on the nature of your site (let’s say that it is a beauty site) you will need a distinctive logo that everybody would remember and associate with you. Ensure that you don’t use the logo from a big grand, even if your site revolves around a particular brand, as it would be already protected and you would need permission.

Categorise your content

Categories are crucial in order to show your audience what your blog is about and the topics that you cover. Make sure that you include one tab for categories in your navigation bar and tag each post with the right category so that they show up..

Search Bar

What a pain it is to look for a specific post manually, scrolling up and down the page, clicking on every category of the site, closing pop-up windows… Well, that’s why you can’t forget about adding a search bar on the top left, centre or right of your web page.

Subscription E-mail

If you are taking your blog to a professional level and you can devote all the time it deserves to keep it running, an email subscription button is essential.. It will inform your readers of your latest posts as soon as they are published and will help you to develop your blogging community and gain followers.
This list could become endless, but for the time being we are satisfied that if you follow these tips your blog or website will instantly be improved. Having a site requires time and devotion, it’s like gardening, if you don’t water your plants and take care of them regularly, they die.

For help setting up a new website, or giving your existing site a re-design. Get in touch with the team at Marketing Signals for an expert’s touch.


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