Infographics: the right choice for your business

Infographics are gaining ground in digital marketing nowadays as an increasing number of companies are realizing that it is the best way to put complex information across and to be shared. Infographics are defined by their eye-catching colors and design, funny vignettes and texts, engaging content and information easy to digest and remember.

But creating an infographic is not an easy task at all and you will probably end up in the hands of a professional if you want to reach your goal. Thus, it is advisable to keep your content creator aware from the very beginning about every aspect of your campaign as in nature and purpose, audience, objectives, data and imaginary. Never forget to keep your agency in the loop of your change of plans or ideas during its creation.

The outreach and success of your digital marketing campaign will depend on how much money and effort you want to invest and put into it. Infographics might become the best option for your business, let me give you an example.

Let’s say that you are running a supplier of draining systems, probably, an infopost or video will be your best choice to inform the public about your services and who you are. It is for this reason that choosing the right format for your content campaign is crucial, as it could result in a real success and resonate across all the social media channels or be a complete mess because you didn’t obtain the results expected.

That being said, here are 3 simple yet crucial tips to take into account before creating your infographics:

1 Be concise and straight to the point

Let the information flow through a logical hierarchy of ideas, do not clutter your template or video with excessive text or figures. Analyse the data in advance and get rid of bits and pieces that are unnecessary or redundant. Make sure that the content is understandable as you never know the outreach and impact of your final campaign.

2 Tell your story in images

Whether it be static infographics or animated infographic videos, make sure that the images, gif animation and design used hold your audience attention so that your customers end up engaging with the content and feeling compelled to buy. As you will be using infographics for your future marketing content campaign, we recommend the creation of your own signature design. Avoid the use of ordinary templates, graphs and shapes and colours which are accessible for amateurs online. Explain to your designer what you have in mind and be open to an exchange of ideas.

3 Make your content shareable

Infographics are highly shareable on Facebook, Instagram and Pinterest. Therefore, it makes sense to adapt them for all the different platforms with regard to size, type of infographic and style. But if your online business wants to go an extra mile, you’d rather opt for a video infographic. It is been demonstrated that video content is more likely to be shared on social media than pictures, it increases sales online and improves your branding awareness.

Do you want to know how an infographic looks like? Have a look at below!

The history of the Batmobile from its earliest incarnation to the very latest version.

The Evolution of the Batmobile by Book my Garage

 

The Evolution of the Batmobile by BookMyGarage at bookmygarage.com/

👇 Like what you read? Share what we said! 👇

Lucas Gonzalez-Fernandez

Lucas Gonzalez-Fernandez

Lucas holds a BA and MA in English Studies and has worked in content writing and E-commerce in Spain and the UK. Responsible for managing content and outreach projects in-house. Lucas is keen on link building, SEO and Social Media.