How To Avoid Keyword Stuffing

Keyword stuffing may seem like an old school black hat SEO tactic, but I can assure you that there is likely to be many offenders still around in the digital hemisphere and some who don’t even realise that they are doing it. Today’s post is a quick look at what keyword stuffing is, the consequences and how to avoid keyword stuffing on your own website. So let’s begin!

What is Keyword Stuffing?

Keyword Stuffing is defined by Google as:

the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results

So, if you are trying to trick search engine spiders with this crafty tactic, you should think twice about doing so and here is why.

Keyword Stuffing = Bad News

If anything, keyword stuffing will negatively impact your website, rather than improving your SEO. Although, you will probably reap some benefits at first. Once you get caught by Google there will be hell to pay for and you could find your site completely de-indexed from the search results, thus finding it very hard to gain credibility in the SERPs again.

Below are the three most common types of keyword stuffing spotted by Google:

  1. Lists of phone numbers without substantial added value
  2. Blocks of text listing cities or states that a page is trying to rank for
  3. Repeating the same words or phrases over and over, so that copy sounds unnatural, for example:

“We sell organic turkeys. Our organic turkeys are hand fed. If you’re thinking of buying an organic turkey for Christmas, please contact our organic turkey specialists at organic.turkey@organicturkeys.com.”

If anyone writing copy like the above cannot see the problem, then something is seriously wrong!

How to Avoid Keyword Stuffing

To avoid keyword stuffing and being penalised by Google, do NOT adopt any of the three tactics listed above. Otherwise, you could be finding yourself in a spot of bother. When writing website copy, although you want to include your target keywords and keyword variations / synonyms, you want your main focus to be on writing human friendly content that reads well and isn’t just tailored to search engines. Try to include your keyword in the first paragraph of your post, your title and occasionally throughout your copy, but don’t go for an overkill approach. Also, remember only to include keywords that are relevant to what you are talking about and try to go for long tail wherever you can.

If you need help with your content, or have been penalised for keyword stuffing. Get in touch with us today to see how we can help.

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Charlotte Lewis

Charlotte Lewis

Charlotte graduated in 2009 from Edinburgh Napier University with a degree in Media, Culture and Society. Responsible for managing content and outreach projects for our clients. Charlotte also shares her digital passion through blogging and social media.