The Benefits of Using Hootsuite to Manage Your Company’s Social Media

What is Hootsuite?

Hootsuite is a tool you might have already heard a lot about in the marketing world, and might already be aware that it involves social media. However, you may be wondering, what exactly does it do, and is it really worth using? Hootsuite is a social media management tool that allows people like yourself to schedule updates to any of your social pages (business or personal) on Facebook, Twitter, LinkedIn, Google+, Instagram, WordPress and others, all from the same dashboard!

The Benefits

1) Monitor Multiple Social Media Streams in One Place

The most beneficial aspect to using Hootsuite is the ability to manage many different social networks in one place. You can review responses, schedule post updates, interact with your customer network and ultimately manage your marketing goals. Hootsuite also allows you to customise your dashboard which allows you to add or remove certain streams including scheduled messages, likes, mentions and many more. This allows you to create a visually appealing social media management dashboard that’s perfect for you!

2) Schedule Posts in Advance

Being able to schedule posts across your chosen social media platforms in advance allows you to efficiently manage and analyse responses throughout the month, and pick specific times for your posts to be published. This in essence, allows you to develop a resourceful social media strategy and identify the crucial times to post that receive the most interaction. You can also post text, links, photos, videos and other media directly through the Hootsuite Dashboard.

3) Hootsuite Analytics

Hootsuite has unique analytic options that provides you with an in-depth view of how well your social media strategy is working. These tools track clicks and deliver them in an efficient easy-to-read set of charts. Hootsuite then also gives you the option to create professional business reports to analyse. You have the option to receive a complete overview of your key metrics as well as measure how long it takes your team to respond to customers Tweets, messages and comments, allowing you to stay on top of work load.

Hootsuite Analytics

4) Sharing Information with The ‘Hootlet’ Extension

Hootlet is a fantastic extension that allows you to quickly and efficiently share web pages to all of your social networks, and sits in your browsers toolbar for easy access. When you come across something of relevance online that you would like to share with your followers, then simply click the Hootlet button. This will shorten the URL with ‘’ and inserts a snippet of prominent text from the website into your message.

5) Managing and Responding to Customers

Some businesses might find it difficult to monitor customers’ demands across all social media platforms, and be able to stay on top of replying in an efficient and time friendly manner. With Hootsuite, you can analyse customers questions in one single place, with the option to store draft messages for frequently asked questions (such as directions, opening times or business location).

6) Team Work

Hootsuite allows you to manage your teams posts efficiently! The tool allows you to include multiple members of your team, to the social media accounts you choose. This allows you to see who is posting what information and when they have scheduled the posts for. You also have the ability to assign tasks, add employees and edit any posts. The perfect solution to managing your social media plan!

But is it Free?

Yes, there is a basic Hootsuite option that is free! Anyone (whether it be for personal accounts or a business) can start off by registering for a free account, allowing you to discover its vast range of features and manage up to 3 social media profiles. However, there is the option to upgrade to a premium account which allows you to manage more social profiles if you need to. So, is it worth it? We think so!

If you need any help or support with your social media advertising, contact our team at Marketing Signals today!

Tom Mullarkey

Tom Mullarkey

Tom graduated from University of Salford with a first-class degree in Business Information Technology. He has a wide range of digital marketing experience including Paid Social and PPC. He is responsible for creating paid social campaigns, developing reports and working with PPC accounts in Google AdWords and Bing.

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