HogRoastMachines.co.uk were looking to improve organic positions for a number of targeted keywords in order to drive conversions from people looking to buy as well as hire hog roast machines. Having seen the direct benefit of using an exact match domain lessen over several algorithmic updates, they were keen to increase investment and regain the ranking positions they held previously.
We undertook a full site crawl as well as taking an indepth look at ways of improving the sites overall quality and relevance. We identified that the content could be greatly improved by removing excessive copy and breaking down the existing paragraphs with sub sections and bulleted lists. We also added more imagery as well as additional technical details about each machine, something we noticed competitor sites were offering. Finally, we removed some duplicate content from each page that was contained in the slider, which then ensured each individual page was 100% unique.
In conjunction with on-going blogger outreach, the site regained first page positions for target terms such as “hog roast machine”, “hog roast machines” and “hog roast machine for sale” at a time when overall demand in the industry was starting to increase.