Hello Canvas are a canvas and photo printing e-commerce business with several operations across a number of European countries. Our brief was to improve ranking and organic traffic for their UK site, with particular focus on some of their newest product offerings including HD metal and map related prints.
Our strategy was to embark on a traditional blogger outreach campaign accompanied with a number of gifting placements from hand-selected influencers. Aside from working with real bloggers with real sites, we also looked for sites with a strong social following to maximise the impact on publication.
The results was a top five position for the key target term of “Canvas Prints” whilst also ensuring first page rankings for second tier keywords such as “Large Canvas Prints”, “Canvas Photo” and “Canvas Pictures”. In addition to this we also yielded a number of social shares and blogger comments, demonstrating a strong level of engagement and interaction in the published content.
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