Fixapplenow.com are an Apple repair specialist spread across two locations in South Florida. As well as serving the local community they all take a large number of repairs orders by mail, so were looking to expand both of these revenue streams via organic search. After winning the brief to rebuild their website from Magento to WordPress, we set about on improving their organic presence.
After having been penalised in the past from low quality link building, we ensured that newly earned inbound links only came from real sites. We created a number of content assets including an infographic detailing how to keep kids safe when using a mobile phone. We then reached out to influential bloggers to see if they would like to feature this informative piece of content on their blog. In addition to this content-based link building, we undertook a number of local SEO optimisations including NAP check plus hyperlocal directory submissions from Florida based business directories.
We achieved first page rankings for a number of key target terms including “iphone repair Miami” and “iphone fix store” as well as appearing twice on the results pages, once in the maps and once is the regular SERP’s.
First Page Rankings
SEO traffic YoY increase