Five Reasons Your Business Should Be Blogging in 2015

Is your company blogging, or has your corporate blog been left feeling neglected?

In this day and age, as Bill Gates knows, ‘Content Is King’ and an essential cog within the machine that we call SEO – or ‘online marketing’ as it is being called these days. As we are fast approaching the New Year, there are many solid reasons why your business should be taking advantage of blogging in 2015.

So, if you haven’t started a blog for your business yet, then why not?

Writing In Notebook On Laptop

Forbes.com has said that:

“The most significant way to develop a loyal online following is by creating useful content that readers will consume and share”(i)

Which, yes you guessed it, is where blogging comes in!Not only will blogging help to grow your potential reach, but it will also provide your website with additional SEO benefits too.

To entice your company into the world of blogging, here are five reasons why your business should be blogging in 2015.

1. Build Your Authority

By using your blog to write about the latest industry developments, including your thoughts on the matter, with company news, product releases and new innovations within your marketplace, in time as your readership grows you will begin to build your authority and may find that this results in a regular readership who refer to your blog as their first point of call for updates and comments on the latest happenings in your business area.

By using your blog to write about the latest industry developments, including your thoughts on the matter, with company news, product releases and new innovations within your marketplace, in time as your readership grows you will begin to build your authority and may find that this results in a regular readership who refer to your blog as their first point of call for updates and comments on the latest happenings in your business area.

 

2. Increase Your Trust

Once you have built your blog as an authoritative source within the industry, this will in turn increase trust in your company, either because people will see that you are looked up to in your niche, have been quoted elsewhere online or have been given great feedback from your readers. A company blog will also help to ‘put a face to a name’ and will humanise your brand, perhaps making you seem somewhat more approachable.

Similar to Majestic’s link metrics (ii), Authority and Trust go hand in hand.

 

3. Attract New Customers

Once your blog has positioned you as an ‘expert’ in your industry and content is being updated regularly with the latest news and developments, you will most likely find that alongside a readership increase, your customer base will also grow. You may initially attract new customers as a reader of your blog, who then return on a regular basis to read your latest posts. Once they then require a service that you provide, your brand pops into their head instantly – as the seed is already planted – thus leading to a sale.

You can try to encourage customer acquisition through your blog via client success stories and by taking advantage of social media accounts to promote your content, which will help to increase the reach of your amazing and insightful blog content!

 

4. Support Your SEO Efforts

As freshness of content (iii) can influence Google rankings, another benefit of running a company blog is that by keeping on top of a blog schedule with regular posts and the latest industry news, you could, in-turn, increase your positions within the SERPs. Also, as most people now turn to Google when they have a query, or are looking for an answer to an unknown question (as I know it is always my first point of call), by creating fresh content you will be more likely to appear there to answer a searcher’s query.

 

5. Teach & Listen

If you do not allow comments on your blog posts, you should do:

Q. Do you not want to know what your customers are thinking?

After taking the time to put together an article that will ‘teach’ your audience, or that voices your opinions on a certain matter, by allowing blog comments you are then not only allowing for interaction with your readers and potential customers, but you can also see what they have to say on the matter and as far as constructive criticism goes, this is a free way to gather customer feedback via your blog and you can’t ask for much more than that!

 

With five substantial reasons above as to why your business should be taking advantage of blogging in the New Year, what is stopping you?

If you are struggling with where to start, or would like help planning and creating regular blog content for your business, the team at Marketing Signals can help. For more information on our blog management services, see here.

 

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(i) http://www.forbes.com/sites/jacquelynsmith/2013/08/06/14-ways-to-make-your-blog-get-real-attention/

(ii) https://majestic.com/

(iii) http://moz.com/blog/google-fresh-factor

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Charlotte Lewis

Charlotte Lewis

Charlotte graduated in 2009 from Edinburgh Napier University with a degree in Media, Culture and Society. Responsible for managing content and outreach projects for our clients. Charlotte also shares her digital passion through blogging and social media.