Digital PR and content marketing is at the heart of our organic search/SEO campaign strategies. We know how important it is to earn links from high profile publications which is why we create and execute large-scale creative content projects in addition to quicker, tactical PR campaigns.
This two-pronged approach ensures outreach activity is ongoing, with no drop in activity from project to project.
We are experts in running quick, data-centric tactical PR campaigns which focus on achieving national as well as industry-specific press coverage and links.
Our PR team will conduct some brief but newsworthy market research and then create a compelling press release on the back of the findings.
Once the release is live, we will outreach to targeted online publications and earn high authority links, boosting your site’s overall domain authority and rankings whilst also driving targeted traffic.
We can establish your business as a recognised thought leader by producing an authoritative industry report.
We do this by exploring a topical area of interest and then undertaking qualitative market research in order to generate the data we need to formulate the report.
We will then circulate the report amongst the key influencers in your industry, as well as to the national press in order to earn relevant press coverage as well as high-authority links.
Spoofs and PR stunts, whilst unorthodox and often risqué, can be a great way to raise the profile of your business.
When done correctly and successfully they will attract fast, high-impact news coverage and links. Our creative team will come up with an idea and then plan how to execute it to maximum effect, devising the entire campaign and outreach strategy in advance.
From fake products to newsjacking, we will find the perfect shenanigan to indirectly promote your business.
Interactive content is a great way to build a linkable asset that can be used as part of an outreach campaign.
We will ensure that the content we produce tells a genuine story and that the idea, data, design, development and outreach are done to an exceptionally high standard.
Moreover, with user experience becoming an ever increasing part of the algorithm, interactive content provides a great way to increase the engagement level of your site.