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Making The Most Of The Google Display Network

Despite the continued dominance of Google within the world of PPC, it continually surprises me how little the Display Network is used as part of a holistic paid strategy.

Seemingly viewed by many -if at all- as a throwaway, bolt-on campaign for retargeting; the Display Network has the capability to be so much more.Read the rest

Supercharged Rankbrain Content (the rise of medium tail)

Rankbrain does what Hummingbird was supposed to do. Hummingbird itself replaced Caffeine. And Caffeine was built on the success of two other … OK I’ll stop. The point is that Google has a long history of rolling out algorithm updates that ‘promote or punish’ when it comes to content.… Read the rest

Getting sh*t done – How to get a dev team to implement your SEO recommendations

In its simplest form, at a macro level, SEO can be broadly divided into two composite parts: link building/off-page work and on-page/technical changes. Often, when working with a medium or large organisation, the client will already have a development team in place who are responsible for making the technical on-page changes to the website.… Read the rest

My Marketing Signals Anniversary

HAPPY WORK BIRTHDAY TO ME!!!

Today marks my one year anniversary at Marketing Signals. It’s been 12 whole months since I took on the mantle of Digital Copywriter. Thinking back, I’ve covered some serious ground. I’ve written for fashion. I’ve written for travel.… Read the rest

Four ways to land high DA links from UK Universities

Obtaining high quality, high authority links is a prequisite to ranking well on Google. However, getting these links is no easy task and often involves large scale content or digital PR campaigns. Link building as an activity has evolved from a quick and scalable tactic, into a more thought out, more methodical and ultimately more time consuming exercise, with much less guarantee of success.Read the rest

Let’s Encrypt SSL – Secure Your WordPress Website The Easy Way

What is SSL and why is it important?

SSL (Secure Socket Layers) is a web security standard which establishes a secure link via HTTPS between a users browser and the web server. HTTPS is an protocol method that encrypts the data sent and received over the internet.… Read the rest

Automatically pull your ranking data from SEMRUSH to Google Data Studio

Spending less time on reporting so we can spend more time on doing valuable work for our clients is a mantra we’ve always had here at Marketing Signals.

Recently we’ve taken the step of moving all our clients onto Google Data Studio.… Read the rest

How To Perform Your Weekly PPC Tune Up!

Okay so be honest you’ve not got round to optimising all of your clients Adwords accounts this week due to the bank holiday and short working week. Here’s some points you may want to work through on a weekly basis. You can go as granular as you want with this one but these are great points to use as a basis.… Read the rest

SEO AND DIGITAL MARKETING SUCCESS

Managing a successful SEO / Digital marketing campaign is becoming more and more complex, as the platforms we use and products we sell mature and the target customers become better educated in the ways of the web.

Here at Marketing Signals, we manage clients of all sizes and across multiple and single channels.Read the rest

Five Mistakes You Didn’t Know You Were Making

In my previous blog post, I talked about how to improve your website instantly with only a few tips, but I did not begin to discuss what elements you should avoid including in your blog. Believe it or not, it doesn’t matter how much money you invest in owning the best design on the web if you don’t take into account some factors that may be annoying for your audience.… Read the rest