Social Media

Facebook Audiences

Facebook 101: Audience Targeting Basics

Maximising  ad visibility within a targeted audience is a crucial aspect of social media advertising. However, with so many users to potentially advertise to, how do you decide which cohorts of users to target? In theory, a Facebook advertising campaign has the power to reach 1 in 3 people – so hardly very targeted.Read the rest

Is Your Business Taking Advantage of Instagram Stories?

With over 1 billion active users, Instagram is a social platform to be reckoned with. In the past year Instagram has launched some pretty cool features for business accounts including access to user analytics, paid partnership tools and additional features on Instagram stories – such as the swipe up function – that personal accounts cannot currently access.… Read the rest

Google Data Studio

Five Reasons to Use Data Studio

Data Studio is an intuitive reporting platform that processes raw data into shareable media. Users may grant peer access so as to allow multi-site project collaboration. We believe that the platform’s efficiency is second to none. This is down to features such as the ability to draw information from many data sources, including Google Analytics, AdWords, YouTube, and Search Console.Read the rest

Instagram Stories

Is Your Business Taking Advantage of Instagram Stories?

With over 800 million monthly active users, Instagram is a social platform to be reckoned with. In the past year, Instagram has launched some pretty cool features for business accounts including access to user analytics, paid partnership tools and additional features on Instagram stories – such as the swipe up function – that personal accounts cannot currently access.Read the rest

Renew, Reuse & Recycle – How to Give Your Content a Spring Clean

Creating high quality and engaging content is one of the most effective ways to promote your business on the internet. The benefits are threefold. Firstly, it will put your message across to existing and prospective customers who are browsing your site.… Read the rest

how to work with micro influencers

Why You Should Include Micro Influencers In Your Outreach Strategy

Micro Influencer is a millennial term, but what does it actually mean?

Unlike celebrities (who have millions of followers across their social channels) a micro influencer has fewer followers who are more engaged with their content. Think of them as your average Joe who has built up a dedicated following from zero.Read the rest

Hootsuite Social Media Planning Tool

The Benefits of Using Hootsuite to Manage Your Company’s Social Media

What is Hootsuite?

Hootsuite is a tool you might have already heard a lot about in the marketing world, and might already be aware that it involves social media. However, you may be wondering, what exactly does it do, and is it really worth using?… Read the rest

Do shares on social media improve your SEO?

Link building is imperative to increasing your domain authority and page rank, but not any type of link is valid. You need to create interesting and high-quality links for your target audience. For this purpose, you need to bear in mind the following factors:

  • Topic-related links: The links must be related to the topic of your article and must match the theme and keywords used across it.
Read the rest

Seven Steps to Planning a Successful Paid Social Campaign

If you’re not already running paid social campaigns, then 2017 is definitely the year you should start. Whether you are a paid social newbie or already active on the likes of Facebook, Twitter and LinkedIn. Follow these seven steps when planning your next paid social campaign for sure fire success!… Read the rest

Small Business Guide to Social Media

Small Business Guide to being more Productive with Social Media

Like most things in life, we know that there is a bunch of stuff we should be doing to improve ourselves and things around us. For instance, we all know we should probably spend a little less time snacking and a little more time eating healthily.… Read the rest