SEO

SERP window

What is Schema Markup?

Ever wondered why some organic search results contain review stars, listings for events and other features? These are all thanks to Schema Markup, the result of a collaboration between Google, Bing, Yahoo & Yandex with an aim to give search engines more insight on the content of web pages.… Read the rest

5 Things About Outreach You Should Know

Outreach, PR, and link building may, deep down, be largely different beasts, but they do share one major thing in common; they involve getting in contact with people (often complete strangers, or at least people you’ve never met face to face) and asking them to engage with some kind of content you or your client has produced.… Read the rest

On Page SEO Factors To Consider For E-Commerce Category Pages

Organic search competition is fierce and particularly crowded for e-commerce sites, as e-commerce is becoming an increasingly crowded landscape. So it’s worth allocating time and resource to ensure that your product category pages are fully optimised, should you wish to stand a chance against the competition and help your site rank higher on Google.Read the rest

Mobile First Indexing

Mobile First Index – What you need to know

Before going head long into this, I thought we’d take a little walk down memory lane, a time before website owners and possibly even Google gave much thought to ‘Mobile First Index’ and the impact it would have.

Do you remember a time when things were much simpler, when using the Internet meant simply meant getting access to the phone line for a few hours so you could do your homework, stopping your Aunty Maureen from calling your mum as the line was engaged.… Read the rest

Do shares on social media improve your SEO?

Link building is imperative to increasing your domain authority and page rank, but not any type of link is valid. You need to create interesting and high-quality links for your target audience. For this purpose, you need to bear in mind the following factors:

  • Topic-related links: The links must be related to the topic of your article and must match the theme and keywords used across it.
Read the rest

Automatically pull your ranking data from SEMRUSH to Google Data Studio

Spending less time on reporting so we can spend more time on doing valuable work for our clients is a mantra we’ve always had here at Marketing Signals.

Recently we’ve taken the step of moving all our clients onto Google Data Studio.… Read the rest

How to check your backlinks properly

Managing your Backlink Profile – Why you need to know what you’re doing!

The Bane Of The Backlink

Backlinks, they’re a pain in the a** but we can’t live without them. As Gary Illyes said back in November 2016, “Ranking without links is really, really hard”. He should know, after all, he is the Chief of Sunshine and Happiness at Google (despite the wishy-washy job title, he’s kind of a big deal!).… Read the rest

Technical Trends in Blogging for 2017

Let’s take a look at some of the biggest trends we can expect to see in blogging this year.

We’ll consider existing trends like Responsive Web Design (RWP) and new trends like Google Voice Search.

AMP and Accessible Content

You might not be aware of the importance of your website performance across all devices and speed delivering content, however, according to a study carried out by Kissmetrics, 40% of mobile users bounce out of a page if it doesn’t load in just 3 secs.… Read the rest

Link Profile Auditing – What does 2017 Bring?

The world of search marketing is forever changing and that’s no different for the small corner of link profile maintenance and auditing. For a couple of years now there has been a huge need for link profile audits or penalty recovery work, even to the point where agencies are marketing themselves as specialists in this field, but will 2017 change the frequency and how we deal with penalties and link profile auditing?… Read the rest

Introduction to the SEMRush Site Audit Tool

SEMrush.com is without question one of the best and most efficient SEO tools on the market. It’s quick and easy to use dashboard means data and metrics can be gathered at speed, something that those who are working in SEO are likely to appreciate.… Read the rest