Outreach, PR, and link building may, deep down, be largely different beasts, but they do share one major thing in common; they involve getting in contact with people (often complete strangers, or at least people you’ve never met face to face) and asking them to...
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Organic search competition is fierce and particularly crowded for e-commerce sites, as e-commerce is becoming an increasingly crowded landscape. So it’s worth allocating time and resource to ensure that your product category pages are fully optimised, should you wish to stand a chance against the...
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Link building is imperative to increasing your domain authority and page rank, but not any type of link is valid. You need to create interesting and high-quality links for your target audience. For this purpose, you need to bear in mind the following factors: Topic-related links: The links...
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Spending less time on reporting so we can spend more time on doing valuable work for our clients is a mantra we’ve always had here at Marketing Signals. Recently we’ve taken the step of moving all our clients onto Google Data Studio. Not only does this...
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The Bane Of The Backlink Backlinks, they’re a pain in the a** but we can’t live without them. As Gary Illyes said back in November 2016, “Ranking without links is really, really hard”. He should know, after all, he is the Chief of Sunshine and Happiness...
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Let's take a look at some of the biggest trends we can expect to see in blogging this year. We'll consider existing trends like Responsive Web Design (RWP) and new trends like Google Voice Search. AMP and Accessible Content You might not be aware of the importance of...
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The world of search marketing is forever changing and that’s no different for the small corner of link profile maintenance and auditing. For a couple of years now there has been a huge need for link profile audits or penalty recovery work, even to the...
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SEMrush.com is without question one of the best and most efficient SEO tools on the market. It's quick and easy to use dashboard means data and metrics can be gathered at speed, something that those who are working in SEO are likely to appreciate. Conventionally,...
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You have spent hours planning the perfect outreach strategy. You have done lots of research and have identified the influencers, bloggers and journalists you wish to approach. The next step – and the most crucial! - is the task of creating an effective outreach email...
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I am sure that in your workplace or circle of friends you already know somebody who runs a blog or shows interest in delving into the blogging world. You might have heard through the grapevine that it is a “quick” way to make extra money...
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