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Mar 04

One Day At The Marketing Show North And Keynotes

by  |  No comments | Insight, SEO, Uncategorised

Marketing Show North is the UK’s largest digital marketing event north of London. Digital marketing professionals flock to the annual expo, eager to meet like-minded marketing professionals and discuss all things creative, sales, customer engagement, and more. This week saw the fourth incarnation of the annual two-day event, which this year played host to 120 exhibitors each offering practical advice and guidance based on the success of recent campaigns.… Read the rest

Nov 02

Are You Falling For These SEO Mistakes?

by  |  No comments | Content, Local SEO, SEO

In the world of SEO, algorithms are constantly updating. Techniques that were considered common practice a few years ago could now face penalties. To this end, the most practical advice in avoiding any potential pitfalls is to keep up to date with the latest industry news and Google algorithm roll outs.… Read the rest

Oct 05

Need for Speed: Our Page Speed Optimization Tips

by  |  No comments | SEO

Because no one likes waiting around. In this blogpost I am going to talk through Google PageSpeed Insights. I will discuss the new page speed indicator and best practices for optimization.

Ready? … Set … GO!

The New Page Speed Indicator

Page Speed is measured using the Chrome User Experience report database.… Read the rest

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Sep 05

Disavowing the “Globe” network of sites

by  |  No comments | Links, SEO

We conduct a lot of link profile management for our clients either as part of our SEO activity or as a one-off for agencies (via our Partner Programme) and SEO / marketing managers around the world.

One of the most common network of spam sites we see is part of what we call “The Globe Network”.… Read the rest

Mar 30

How to Rank Position 0 – Our Tips & Guides to Featured Snippets

by  |  3 comments | Content, SEO

Featured snippets otherwise known as “Position 0” are a great way to increase your visibility in search. Research conducted by HubSpot found that by ranking position 0 for around 5,000 queries, their click through rate increased by 114%. Below are our tips and a guide on how to get started on ranking your website in position 0.… Read the rest

Mar 02

Renew, Reuse & Recycle – How to Give Your Content a Spring Clean

by  |  No comments | Business & Misc, Content, Content Marketing, SEO, Social Media

Creating high quality and engaging content is one of the most effective ways to promote your business on the internet. The benefits are threefold. Firstly, it will put your message across to existing and prospective customers who are browsing your site.… Read the rest

Jan 22

SEO – is good grammar essential?

by  |  No comments | SEO

Let’s start the new year with a recap on an old question. Is good grammar an SEO ranking factor? Those who follow the forums will tell you that while the answer isn’t clear, it’s probably no.  However, it’s a no with many caveats and pot holes to bear in mind.… Read the rest

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Dec 01

What is Schema Markup?

by  |  No comments | SEO

Ever wondered why some organic search results contain review stars, listings for events and other features? These are all thanks to Schema Markup, the result of a collaboration between Google, Bing, Yahoo & Yandex with an aim to give search engines more insight on the content of web pages.… Read the rest

Jul 21

5 Things About Outreach You Should Know

by  |  No comments | Content, Content Marketing, Outreach, SEO

Outreach, PR, and link building may, deep down, be largely different beasts, but they do share one major thing in common; they involve getting in contact with people (often complete strangers, or at least people you’ve never met face to face) and asking them to engage with some kind of content you or your client has produced.… Read the rest

Jul 14

On Page SEO Factors To Consider For E-Commerce Category Pages

by  |  No comments | Content, SEO

Organic search competition is fierce and particularly crowded for e-commerce sites, as e-commerce is becoming an increasingly crowded landscape. So it’s worth allocating time and resource to ensure that your product category pages are fully optimised, should you wish to stand a chance against the competition and help your site rank higher on Google.… Read the rest