PR and SEO can often be worlds apart. For some businesses they are sworn enemies, with teams refusing to work with each other, leading to separate PR campaigns to promote the brand and SEO strategies to improve traffic and ranking. Other businesses and agencies see the value of combining the practices and creating an overarching strategy to achieve and exceed goals.… Read the rest
Voice search is on the rise and according to comScore, voice searches will account for 50% of all searches in 2020. Question is, are you ready for voice search? Today we will run through the current digital assistants available, the search engines they use and tips for optimising for voice.… Read the rest
Marketing Show North is the UK’s largest digital marketing event north of London. Digital marketing professionals flock to the annual expo, eager to meet like-minded marketing professionals and discuss all things creative, sales, customer engagement, and more. This week saw the fourth incarnation of the annual two-day event, which this year played host to 120 exhibitors each offering practical advice and guidance based on the success of recent campaigns.… Read the rest
In the world of SEO, algorithms are constantly updating. Techniques that were considered common practice a few years ago could now face penalties. To this end, the most practical advice in avoiding any potential pitfalls is to keep up to date with the latest industry news and Google algorithm roll outs.… Read the rest
Because no one likes waiting around. In this blogpost I am going to talk through Google PageSpeed Insights. I will discuss the new page speed indicator and best practices for optimization.
Ready? … Set … GO!
Page Speed is measured using the Chrome User Experience report database.… Read the rest
We conduct a lot of link profile management for our clients either as part of our SEO activity or as a one-off for agencies (via our Partner Programme) and SEO / marketing managers around the world.
One of the most common network of spam sites we see is part of what we call “The Globe Network”.… Read the rest
Featured snippets otherwise known as “Position 0” are a great way to increase your visibility in search. Research conducted by HubSpot found that by ranking position 0 for around 5,000 queries, their click through rate increased by 114%. Below are our tips and a guide on how to get started on ranking your website in position 0.… Read the rest
Creating high quality and engaging content is one of the most effective ways to promote your business on the internet. The benefits are threefold. Firstly, it will put your message across to existing and prospective customers who are browsing your site.… Read the rest
Let’s start the new year with a recap on an old question. Is good grammar an SEO ranking factor? Those who follow the forums will tell you that while the answer isn’t clear, it’s probably no. However, it’s a no with many caveats and pot holes to bear in mind.… Read the rest
Ever wondered why some organic search results contain review stars, listings for events and other features? These are all thanks to Schema Markup, the result of a collaboration between Google, Bing, Yahoo & Yandex with an aim to give search engines more insight on the content of web pages.… Read the rest
