Spending less time on reporting so we can spend more time on doing valuable work for our clients is a mantra we’ve always had here at Marketing Signals.Recently we’ve taken the step of moving all our clients onto Google Data Studio. Not only does this...
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The Bane Of The Backlink Backlinks, they’re a pain in the a** but we can’t live without them. As Gary Illyes said back in November 2016, “Ranking without links is really, really hard”. He should know, after all, he is the Chief of Sunshine and Happiness...
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Let's take a look at some of the biggest trends we can expect to see in blogging this year.We'll consider existing trends like Responsive Web Design (RWP) and new trends like Google Voice Search. AMP and Accessible Content You might not be aware of the importance of...
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The world of search marketing is forever changing and that’s no different for the small corner of link profile maintenance and auditing. For a couple of years now there has been a huge need for link profile audits or penalty recovery work, even to the...
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SEMrush.com is without question one of the best and most efficient SEO tools on the market. It's quick and easy to use dashboard means data and metrics can be gathered at speed, something that those who are working in SEO are likely to appreciate. Conventionally,...
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You have spent hours planning the perfect outreach strategy. You have done lots of research and have identified the influencers, bloggers and journalists you wish to approach. The next step – and the most crucial! - is the task of creating an effective outreach email...
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I am sure that in your workplace or circle of friends you already know somebody who runs a blog or shows interest in delving into the blogging world. You might have heard through the grapevine that it is a “quick” way to make extra money...
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The search engine world is an ever evolving system. The days in which we were able to set a group of 10 keywords for a client and push the site in those areas, are sadly over. Yet more often than not rankings are one of...
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Successful digital marketing campaigns normally rely on being able to reach and influence the target audience who are interested in purchasing your product or service. The advent of search marketing (both PPC and SEO) transformed a marketers ability to achieve this, as users could be targeted by...
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Over time Google has become a much more robust and thoughtful machine. In previous years keywords formed the basis of our initial work. Making sure the right keywords were on the right pages, the right amount of times was vital. Phrases such as “exact match”...
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