In the world of SEO, algorithms are constantly updating. Techniques that were considered common practice a few years ago could now face penalties. To this end, the most practical advice in avoiding any potential pitfalls is to keep up to date with the latest industry news and Google algorithm roll outs.… Read the rest
Because no one likes waiting around. In this blogpost I am going to talk through Google PageSpeed Insights. I will discuss the new page speed indicator and best practices for optimization.
Ready? … Set … GO!
Page Speed is measured using the Chrome User Experience report database.… Read the rest
We conduct a lot of link profile management for our clients either as part of our SEO activity or as a one-off for agencies (via our Partner Programme) and SEO / marketing managers around the world.
One of the most common network of spam sites we see is part of what we call “The Globe Network”.… Read the rest
Featured snippets otherwise known as “Position 0” are a great way to increase your visibility in search. Research conducted by HubSpot found that by ranking position 0 for around 5,000 queries, their click through rate increased by 114%. Below are our tips and a guide on how to get started on ranking your website in position 0.… Read the rest
Creating high quality and engaging content is one of the most effective ways to promote your business on the internet. The benefits are threefold. Firstly, it will put your message across to existing and prospective customers who are browsing your site.… Read the rest
Let’s start the new year with a recap on an old question. Is good grammar an SEO ranking factor? Those who follow the forums will tell you that while the answer isn’t clear, it’s probably no. However, it’s a no with many caveats and pot holes to bear in mind.… Read the rest
Ever wondered why some organic search results contain review stars, listings for events and other features? These are all thanks to Schema Markup, the result of a collaboration between Google, Bing, Yahoo & Yandex with an aim to give search engines more insight on the content of web pages.… Read the rest
Outreach, PR, and link building may, deep down, be largely different beasts, but they do share one major thing in common; they involve getting in contact with people (often complete strangers, or at least people you’ve never met face to face) and asking them to engage with some kind of content you or your client has produced.… Read the rest
Organic search competition is fierce and particularly crowded for e-commerce sites, as e-commerce is becoming an increasingly crowded landscape. So it’s worth allocating time and resource to ensure that your product category pages are fully optimised, should you wish to stand a chance against the competition and help your site rank higher on Google.… Read the rest
Before going head long into this, I thought we’d take a little walk down memory lane, a time before website owners and possibly even Google gave much thought to ‘Mobile First Index’ and the impact it would have.
Do you remember a time when things were much simpler, when using the Internet meant simply meant getting access to the phone line for a few hours so you could do your homework, stopping your Aunty Maureen from calling your mum as the line was engaged.… Read the rest
