Search and Social

Weekly Search Roundup – 28th August 2020

Twitter adds new information to direct messages for users that you don’t follow

Twitter has recently announced it has added a few additions to direct messages from users that you don’t follow. This will help streamline the process of responding to messages from users that you may not already follow.Read the rest

Weekly Search Roundup – 21st August 2020

Google has now made it easier to control Shopping Ads by country

Google has added a new attribute that allows users to control which products are shown in which countries. The shopping_ads_excluded_country attribute will override the country targeting that is set at a feed level, meaning that you can keep products from showing in certain countries that you are currently targeting. Read the rest

Weekly Search Roundup – 14th August 2020

Google has launched “People Cards” in Search

Google has recently launched a new version of knowledge panel cards, also known as “People Cards” that are available for English users in India. However, it has only been released for mobile-only. It is still unclear as to whether Google plans to push this new feature out in a wider rollout, but the idea behind these new “People Cards” is to try to increase visibility for personal brands.Read the rest

Weekly Search Roundup – 7th August 2020

Google announces it’s extending lead forms for YouTube & Discovery Campaigns

Google has announced it is extending lead forms for YouTube and Discovery campaign ads after carrying out extensive testing of lead forms extensions since last year. With the lead form extensions rolling out for Display campaigns later on in the year, the additional options available for businesses will help them to act more efficiently to leads.Read the rest

Weekly Search Roundup – 31st July 2020

Google Ads editor now supports recommendations and local campaigns

In the latest update for Google Ads editor, support for recommendations and local campaigns has recently been added. For local campaigns, Google Ads editor now allows users to do a range of tasks, such as easily searching and replacing text, moving items, and reversing changes made to campaigns in bulk.Read the rest

Weekly Search Roundup – 24th July 2020

Google offering GMB profile upgrade with a Google Guaranteed badge for a monthly fee

Google has begun to offer businesses with GMB listings a way of “upgrading” their profiles that includes a Google Guaranteed badge, which will appear on listing and potentially in the local pack.Read the rest

Weekly Search Roundup – 17th July 2020

Amazon will now let you create your own streaming service

Amazon has recently announced the launch of its Interactive Video Service. This new tool uses the same technology as Twitch, allowing businesses to host live video on their apps (either iOS or Android).Read the rest

Weekly Search Roundup – 10th July 2020

Google Rich Results Test tool is now out of beta

Google’s rich results tool now supports all Google Search rich results features after being announced it has now moved out of the beta stage. The old structured data testing tool will at some point disappear but it is still accessible for the time being.Read the rest

Weekly Search Roundup – 3rd July 2020

Google has decided to streamline “Ad” labelling for its Shopping Ads

Over recent years, Google’s history of changes to ad labelling grew to be a lot more subtle, but back in November, ad labels for Shopping Ads changed. These changes only affected mobile search, but now Google is pushing it out to desktop, which is expected to happen early July.Read the rest

Weekly Search Roundup – 26th June 2020

Microsoft launches a new Search and Social campaign management platform for free

Microsoft has launched a new platform called Digital Marketing Center, specifically designed for small and medium sized businesses to manage campaigns for both organic and paid all from one place.Read the rest