PPC

Introducing Adwords Customer Match & What It Means For Businesses

Adwords now allows Ads to be a targeted by email addresses, a fantastic new feature called Customer Match. Customers can now see specific ads targetted at them, which will show when logging in with email addresses from Gmail or Youtube accounts. … Read the rest

The one boring reason why your competitors are outranking you

Outranking and outperforming your competitors is a perennial concern for almost every online business. However, sometimes it is wise to consider just WHY you maybe being outflanked by other online businesses in your industry.

Why are your competitors outranking you?

This question is more relevant today than it has ever been, such has been the progress and improvement in the ability of search engine algorithms to detect what exactly a quality site should be.… Read the rest

4 tips to quickly identifying and removing bad links

Link building is still a vital cog in the overall digital marketing machine, but over the years it has gotten more and more difficult and with the introduction of Google Penguin what you have built historically could be what brings your site to its knees in the future.… Read the rest

Advanced Adwords Refinery

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When I started in PPC back in 2005/6, the capabilities of the Adwords console were very different to what they are today. The display network was in it’s infancy, there was no such thing as re-marketing and Google shopping was a wholly free to use comparison engine outside of Adwords.… Read the rest

How Understanding Your Link Profile is Vital to your Future Visibility

We all by now understand the importance of links when it comes to executing a successful digital marketing campaign. Links form the basis of your site ranking and being visible across the web. Everyday across the search marketing industry the importance of links & building engaging content is reinforced through talks, blog posts and twitter conversations.… Read the rest

Optimising Mobile for PPC Campaigns

 

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Google have now given priority organically to sites that are optimised for mobile search. Therefore, PPC campaigns have more room for mobile bidding and the opportunity of tailoring ads to be effective on mobile. However, many brands fail to optimise their mobile PPC campaigns.… Read the rest

Google Buy Buttons – What it means for business


Google have finally enhanced into ecommerce, much like Amazon. The new changes will allow a person to search for a product and see a direct buy button. Once the user clicks on the button, they will land onto a completing the order page and mobile users will be the first to trial this.… Read the rest

The benefits of being a Google Partner

As a Google partner agency, we got invited to an exclusive event at Google HQ in London last month.  The event provided insider tips that our team could take away and apply immediately to client accounts, thus helping to increase ROI across PPC campaigns.… Read the rest

If Sitewide Link NoFollow – Else Follow

Follow / NoFollow PHP If Statement

For many years, theme developers and web designers have been using the opportunity to advertise themselves to others as the person or company who created the website or theme by use of the footer ‘credit’ links. Absolutely nothing to do with being a cheap and easy link building tactic of course because who would do such things to try and game the system because *coughs* we’re all in the business of doing things naturally of course…

The problem has been for a few years now ever since Google let the cat penguin out of the bag, that the once mighty sitewide link which was the envy of link builders has now become the noose around our necks with Google now seeing issue with these sorts of links as being unnatural.… Read the rest

The advantages of becoming a Google Partner – an overview

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We’ve been a Google partner for a number of months now here at Marketing Signals. The idea came after we decided to ramp up our PPC offering to our existing and future clients. Traditionally our focus has been on organic search and content curation.… Read the rest