PPC

Don’t create another Text Ad until you’ve read this blog post…

Writing effective and compelling ad copy is just one of a series of tasks associated with the creation of a new PPC campaign. However, often it seems, many advertisers do not spend enough time thinking about what they want the ad to say and which messages they want to project to the user.… Read the rest

Seasonal Google shopping PPC campaign Tips

September has arrived! This means that the preparation for seasonal PPC campaigns has begun. There are many opportunities during the next few months, including Black Friday, Boxing Day, New year and the general lead up to Christmas for gift buying. Utilising this part of the year is crucial, particularly with Google Shopping, where being at the forefront of customer product searches will inevitably increase sales opportunities.… Read the rest

Bidding On Brand In Paid Search. The Benefits.

What do we mean by bidding on your brand name in paid search?

Easy one. Running a PPC campaign with your company’s brand name as the keyword.

I’ve always been a keen advocate of bidding on brand terms for the reasons I’ll detail below.… Read the rest

The New Adwords Age

Out with the old and in with the new! Google recently announced a redesign of their ‘old school’ Adwords platform, which will aim to give a more approachable feel for every user.  This is to tie in with the demand of technology, particularly smartphone usage, and will aim to include more Google Analytic’s type statistics and options within it’s interface.… Read the rest

Your PPC Checklist For Valentine’s Day

Paid Advertising is a fantastic way to ensure short term profitable engagement. Seasonal events are super important to maximise sales opportunities and can also allow your Ads to appear a little better and approachable. Brands that aren’t taking advantage of these opportunities are letting profit slip through!… Read the rest

How to use PPC data to boost your SEO campaign

Anyone who works in SEO and/or PPC will know that both activities provide marketers will enormous amounts of data, with everything trackable and measurable via cookies. This is one of the key advantages of search marketing over traditional marketing, which is much harder to track the ROI.… Read the rest

Seasonality and PPC

For small to medium sized businesses, the type of product you deliver is an important part of when your audience is likely to buy. For example, some products are available all year round but change in their offering, such as clothing.… Read the rest

5 Ways to Get in Front of Your Competitor’s Audience

Wouldn’t if be great if you could get your brand’s message in front of all those users and customers who are currently engaged with your online competitors? Traditionally, it would have been almost impossible to push your marketing message in front of your rival’s customers, fans and subscribers.… Read the rest

Want To Know How Link Building Will Change In 2016?

So, you’re looking for help and advice about which Link Building tactics you should be employing in 2016 to help improve your rankings and get a ton more traffic to your website. This time last year, I took a ahem… sarcastic look at the whole ‘Best Guide to Link Building’ type blog posts that spread throughout Google like a plague of acne on teenagers face every year.… Read the rest

Preparing for Cyber Monday!

It’s that time of year again! Christmas is soon to be upon us and with that comes some of the busiest days for online retailers and eCommerce stores. It starts online with Cyber Monday.

Cyber Monday has become more popular in the UK in recent years, as such your online store needs to be prepared.… Read the rest