PPC

Why You Should Be Using Google Ad Extensions

Do you want to make your ad stand out from the competition for all the right reasons? If you answered YES, then you need to master AdWords Ad Extensions. These extensions enable additional information to be shown with your ad. This gives greater incentives for individuals to select your company.… Read the rest

New AdWords Dashboard – Better or Worse?

 

The New AdWords Dashboard

More and more accounts have now been granted beta access to the new dashboard. If you decide to try out the beta version you are able to switch back to the old version if required.

When going into the new dashboard, I was a little taken aback and unsure where to start!… Read the rest

How To Perform Your Weekly PPC Tune Up!

Okay so be honest you’ve not got round to optimising all of your clients Adwords accounts this week due to the bank holiday and short working week. Here’s some points you may want to work through on a weekly basis. You can go as granular as you want with this one but these are great points to use as a basis.… Read the rest

optimising PPC for conversion

PPC Conversion Rate and Optimisation

When you advertise online, whether on Google Adwords, Bing, Facebook Twitter, LinkedIn or on other advertising platforms, one of your main goals is to get your prospective users perform a desired action. Normally a response to your call-to-action, CTA, which may involve, filling out a form on your site, buying a product, calling your business etc.… Read the rest

adwords rlsa practice

Super Charge Adwords RLSA With Best Practices

The vast majority of internet users would not make a purchase or complete a form on their first visit to your website. So I recommend you super charge Adwords RLSA with the following best practices. RLSA provided by Adwords is a way to show your ads as a reminder to some visitors who previously visited your site, as they do follow-up searches on Google.… Read the rest

AdWords is now testing click to text message ad extensions

Google are currently in the process of Beta testing message extensions within the adverts sitelinks. And as people rely on mobile search more and more, this ties in with their “mobile first” stance.

These will essentially give the user another means of getting in touch with the advertiser as opposed to the call extension.… Read the rest

Don’t create another Text Ad until you’ve read this blog post…

Writing effective and compelling ad copy is just one of a series of tasks associated with the creation of a new PPC campaign. However, often it seems, many advertisers do not spend enough time thinking about what they want the ad to say and which messages they want to project to the user.… Read the rest

Seasonal Google shopping PPC campaign Tips

September has arrived! This means that the preparation for seasonal PPC campaigns has begun. There are many opportunities during the next few months, including Black Friday, Boxing Day, New year and the general lead up to Christmas for gift buying. Utilising this part of the year is crucial, particularly with Google Shopping, where being at the forefront of customer product searches will inevitably increase sales opportunities.… Read the rest

Bidding On Brand In Paid Search. The Benefits.

What do we mean by bidding on your brand name in paid search?

Easy one. Running a PPC campaign with your company’s brand name as the keyword.

I’ve always been a keen advocate of bidding on brand terms for the reasons I’ll detail below.… Read the rest

The New Adwords Age

Out with the old and in with the new! Google recently announced a redesign of their ‘old school’ Adwords platform, which will aim to give a more approachable feel for every user.  This is to tie in with the demand of technology, particularly smartphone usage, and will aim to include more Google Analytic’s type statistics and options within it’s interface.… Read the rest